DESTINATION MARKETING STRATEGIES AND THE ROLE OF PARTNERSHIPS IN PROMOTING OF THE DESTINATIONS: A CASE STUDY OF SHARJAH

Identifier:  TFM:1837

Handle: https://hdl.handle.net/20.500.11797/TFM1837

Authors:  Bobkova, Olesya

Abstract:
The study examines destination marketing strategies in Sharjah, focusing on the significance of partnerships in promoting the region. It highlights collaborative efforts between tourism boards, and private sectors (Air Arabia) to enhance Sharjah's visibility and appeal. By leveraging joint marketing campaigns, shared resources, and strategic alliances, stakeholders aim to attract diverse tourists and boost economic growth. The research underscores the importance of effective communication and brand positioning in showcasing Sharjah's cultural heritage and modern attractions, ultimately contributing to sustainable tourism development and enhancing the overall visitor experience.