DESTINATION MARKETING STRATEGIES AND THE ROLE OF PARTNERSHIPS IN PROMOTING OF THE DESTINATIONS: A CASE STUDY OF SHARJAH

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

APS: Sí

Title in different languages: DESTINATION MARKETING STRATEGIES AND THE ROLE OF PARTNERSHIPS IN PROMOTING OF THE DESTINATIONS: A CASE STUDY OF SHARJAH

Abstract: The study examines destination marketing strategies in Sharjah, focusing on the significance of partnerships in promoting the region. It highlights collaborative efforts between tourism boards, and private sectors (Air Arabia) to enhance Sharjah's visibility and appeal. By leveraging joint marketing campaigns, shared resources, and strategic alliances, stakeholders aim to attract diverse tourists and boost economic growth. The research underscores the importance of effective communication and brand positioning in showcasing Sharjah's cultural heritage and modern attractions, ultimately contributing to sustainable tourism development and enhancing the overall visitor experience.

Subject: Turisme

Academic year: 2023-2024

Language: en

Work's public defense date: 2024-09-17

Subject areas: Tourism and leisure

Student: Bobkova, Olesya

Department: Geografia

Creation date in repository: 2024-10-11

TFM credits: 12

Keywords: Destination marketing, Destination Development, the United Arab Emirates,Sharjah, Air Arabia

Title in original language: DESTINATION MARKETING STRATEGIES AND THE ROLE OF PARTNERSHIPS IN PROMOTING OF THE DESTINATIONS: A CASE STUDY OF SHARJAH

Access Rights: info:eu-repo/semantics/openAccess

Project director: Pietro Cavalli, Giovanni