Market entry and financial barriers for corporate training providers in Europe: analyzing financing models

Identifier:  TFM:2284

Handle: https://hdl.handle.net/20.500.11797/TFM2284

Authors:  Știrbescu, Andreea Crsitina

Abstract:
For small and medium-sized businesses (SMEs) in the corporate training industry, international expansion offers significant potential to reach new markets and clients. The success of these businesses may be constrained by the various obstacles that come with internationalisation, especially those related to money and market access. The purpose of this study is to examine the financing strategies employed by SMEs in the corporate training industry, as well as the financial and market entry obstacles that arise during the course of European expansion. In order to comprehend the real strategies and lessons discovered in various market situations, the study also contains a thorough analysis of Axioma Solutions' expansion in Bulgaria and the UK.