Brand experience design for Gimnàstic de Tarragona SAD

Identifier:  TFM:2317

Handle: https://hdl.handle.net/20.500.11797/TFM2317

Authors:  Ardila Daza, Staly Andrés

Abstract:
This study explores the role of marketing in football and the implementation of brand experiences both on the field and through the social media platforms of Nàstic de Tarragona. Football marketing encompasses the set of actions a club undertakes to entertain its fans and generate mutual benefit. Furthermore, goods and services that incorporate entertainment and enjoyment tend to have a greater impact compared to those lacking such attributes. Therefore, the brand experiences provided by Nàstic are expected to strengthen fan loyalty and contribute to the growth of the club's brand identity.