Entity: Universitat Rovira i Virgili (URV)
Confidenciality: No
Education area(s): Direcció d'Empreses
Title in different languages: Brand experience design for Gimnàstic de Tarragona SAD
Abstract: This study explores the role of marketing in football and the implementation of brand experiences both on the field and through the social media platforms of Nàstic de Tarragona. Football marketing encompasses the set of actions a club undertakes to entertain its fans and generate mutual benefit. Furthermore, goods and services that incorporate entertainment and enjoyment tend to have a greater impact compared to those lacking such attributes. Therefore, the brand experiences provided by Nàstic are expected to strengthen fan loyalty and contribute to the growth of the club's brand identity.
Subject: Màrqueting
Academic year: 2024-2025
Language: es
Work's public defense date: 2025-09-10
Subject areas: Economic and business sciences
Student: Ardila Daza, Staly Andrés
Department: Gestió d'Empreses
Creation date in repository: 2026-02-19
Keywords: football marketing, experiential marketing, fan loyalty
Title in original language: Diseño de experiencias de marca para el Gimnàstic de Tarragona SAD
Access Rights: info:eu-repo/semantics/restrictedAccess
Project director: Sánchez Vergara, José Ignacio
Repositori URV