Autor segons l'article: Sánchez, M.V. Campa, F. Banchieri, L.C.
Departament: Gestió d'Empreses
Autor/s de la URV: Banchieri, Lucía-Clara; Campa-Planas, Fernando; Sánchez-Rebull, Maria Victoria
Resum: The purpose of this paper is to analyze, using qualitative methodology, the supply and demand about balanced scorecard in order to understand why it is not used primarily as a strategic management system; as far as this is the main utility of the model according to their creators. So, 11 interviews were carried out from two different groups of companies, that is, consultants of balanced scorecard on the one hand and users on the other. The investigation concluded that while consulting firms offer and sell it as a management strategy, users highlight is as operational tool.
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
Paraula clau altres idiomes: Balanced Scorecard Sistemas de Información Consultoría cuadro de mando integral
ISSN: 1993-8233
Pàgina final: 5065
Volum de revista: 6
Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
Enllaç font original: https://academicjournals.org/journal/AJBM/article-abstract/39F400821683
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
DOI de l'article: 10.5897/AJBM11.2887
Entitat: Universitat Rovira i Virgili.
Any de publicació de la revista: 2012
Pàgina inicial: 5061