Author, as appears in the article.: Sánchez, M.V. Campa, F. Banchieri, L.C.
Department: Gestió d'Empreses
URV's Author/s: Banchieri, Lucía-Clara; Campa-Planas, Fernando; Sánchez-Rebull, Maria Victoria
Abstract: The purpose of this paper is to analyze, using qualitative methodology, the supply and demand about balanced scorecard in order to understand why it is not used primarily as a strategic management system; as far as this is the main utility of the model according to their creators. So, 11 interviews were carried out from two different groups of companies, that is, consultants of balanced scorecard on the one hand and users on the other. The investigation concluded that while consulting firms offer and sell it as a management strategy, users highlight is as operational tool.
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Keyword in other language: Balanced Scorecard Sistemas de Información Consultoría cuadro de mando integral
ISSN: 1993-8233
Last page: 5065
Journal volume: 6
Papper version: info:eu-repo/semantics/publishedVersion
Link to the original source: https://academicjournals.org/journal/AJBM/article-abstract/39F400821683
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Article's DOI: 10.5897/AJBM11.2887
Entity: Universitat Rovira i Virgili.
Journal publication year: 2012
First page: 5061