Autor segons l'article: Pàmies, Maria del Mar; Ryan, Gerard; Valverde, Mireia
Departament: Gestió d'Empreses Gestió d'Empreses
Autor/s de la URV: Pàmies Pallisé, Maria del Mar / Ryan, Gerard Anthony / Valverde Aparicio, Mireia
Paraules clau: Effectiveness of consumer interventions Dealing with advertising Consumer education Children as consumers Attitudes towards advertising Advertising literacy
Resum: In today's society, children are surrounded by advertising. Within this context, this paper presents a set of activities designed to make children aware of various marketing tactics, mainly related to advertising, so that they become empowered to make informed consumer choices. The design of the intervention and the evaluation of its effectiveness make a number of contributions to current research. Firstly, teachers carried out the activities, a role traditionally assigned to parents or researchers in previous literature. Secondly, we broaden the scope of indicators measuring the effectiveness of the activities by including the evaluation of changes not only in advertising literacy, but also in attitudes towards advertising and in children's behaviours. Results show the effectiveness of the intervention in preparing children to better deal with advertising. Suggestions for further research and the design of this type of interventions are presented.
Àrees temàtiques: Sociología Public health, environmental and occupational health Nutrição Medicina ii Marketing Economics and econometrics Ciencias sociales Ciência de alimentos Business Applied psychology Administração, ciências contábeis e turismo Administração pública e de empresas, ciências contábeis e turismo
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 14706423
Adreça de correu electrònic de l'autor: gerard.ryan@urv.cat mar.pamies@urv.cat mireia.valverde@urv.cat
Identificador de l'autor: 0000-0002-5008-9862 0000-0003-2648-7673 0000-0002-0174-3207
Data d'alta del registre: 2024-09-07
Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
Enllaç font original: https://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12305
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
Referència a l'article segons font original: International Journal Of Consumer Studies. 40 (5): 601-609
Referència de l'ítem segons les normes APA: Pàmies, Maria del Mar; Ryan, Gerard; Valverde, Mireia (2016). How intervention can empower children as consumers in dealing with advertising. International Journal Of Consumer Studies, 40(5), 601-609. DOI: 10.1111/ijcs.12305
DOI de l'article: 10.1111/ijcs.12305
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2016
Tipus de publicació: Journal Publications
Repositori URV