Articles producció científica> Gestió d'Empreses

How intervention can empower children as consumers in dealing with advertising

  • Datos identificativos

    Identificador: imarina:3665265
    Autores:
    Pàmies, Maria del MarRyan, GerardValverde, Mireia
    Resumen:
    In today's society, children are surrounded by advertising. Within this context, this paper presents a set of activities designed to make children aware of various marketing tactics, mainly related to advertising, so that they become empowered to make informed consumer choices. The design of the intervention and the evaluation of its effectiveness make a number of contributions to current research. Firstly, teachers carried out the activities, a role traditionally assigned to parents or researchers in previous literature. Secondly, we broaden the scope of indicators measuring the effectiveness of the activities by including the evaluation of changes not only in advertising literacy, but also in attitudes towards advertising and in children's behaviours. Results show the effectiveness of the intervention in preparing children to better deal with advertising. Suggestions for further research and the design of this type of interventions are presented.
  • Otros:

    Autor según el artículo: Pàmies, Maria del Mar; Ryan, Gerard; Valverde, Mireia
    Departamento: Gestió d'Empreses Gestió d'Empreses
    Autor/es de la URV: Pàmies Pallisé, Maria del Mar / Ryan, Gerard Anthony / Valverde Aparicio, Mireia
    Palabras clave: Effectiveness of consumer interventions Dealing with advertising Consumer education Children as consumers Attitudes towards advertising Advertising literacy
    Resumen: In today's society, children are surrounded by advertising. Within this context, this paper presents a set of activities designed to make children aware of various marketing tactics, mainly related to advertising, so that they become empowered to make informed consumer choices. The design of the intervention and the evaluation of its effectiveness make a number of contributions to current research. Firstly, teachers carried out the activities, a role traditionally assigned to parents or researchers in previous literature. Secondly, we broaden the scope of indicators measuring the effectiveness of the activities by including the evaluation of changes not only in advertising literacy, but also in attitudes towards advertising and in children's behaviours. Results show the effectiveness of the intervention in preparing children to better deal with advertising. Suggestions for further research and the design of this type of interventions are presented.
    Áreas temáticas: Sociología Public health, environmental and occupational health Nutrição Medicina ii Marketing Economics and econometrics Ciencias sociales Ciência de alimentos Business Applied psychology Administração, ciências contábeis e turismo Administração pública e de empresas, ciências contábeis e turismo
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    ISSN: 14706423
    Direcció de correo del autor: gerard.ryan@urv.cat mar.pamies@urv.cat mireia.valverde@urv.cat
    Identificador del autor: 0000-0002-5008-9862 0000-0003-2648-7673 0000-0002-0174-3207
    Fecha de alta del registro: 2024-09-07
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    Enlace a la fuente original: https://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12305
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    Referencia al articulo segun fuente origial: International Journal Of Consumer Studies. 40 (5): 601-609
    Referencia de l'ítem segons les normes APA: Pàmies, Maria del Mar; Ryan, Gerard; Valverde, Mireia (2016). How intervention can empower children as consumers in dealing with advertising. International Journal Of Consumer Studies, 40(5), 601-609. DOI: 10.1111/ijcs.12305
    DOI del artículo: 10.1111/ijcs.12305
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2016
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Applied Psychology,Business,Economics and Econometrics,Marketing,Public Health, Environmental and Occupational Health
    Effectiveness of consumer interventions
    Dealing with advertising
    Consumer education
    Children as consumers
    Attitudes towards advertising
    Advertising literacy
    Sociología
    Public health, environmental and occupational health
    Nutrição
    Medicina ii
    Marketing
    Economics and econometrics
    Ciencias sociales
    Ciência de alimentos
    Business
    Applied psychology
    Administração, ciências contábeis e turismo
    Administração pública e de empresas, ciências contábeis e turismo
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