Autor segons l'article: Huertas, Assumpcio; Martinez-Rolan, Xabier;
Departament: Estudis de Comunicació
Autor/s de la URV: Huertas Roig, Maria Asuncion
Paraules clau: Word-of-mouth Videos Tourist destinations Social media Ranking Popularity Photographs Perceptions Management Internet Instagram Information Image Geotagging Dimensions Destinations Choice
Resum: Instagram allows users to share photos and videos and is a key tool to create destination image. Nowadays destinations compete among them to have a good image and a better position among publics. Therefore, the objectives of this study are to analyze the georeferenced publications of photographs and videos of users in destinations, the reactions they have generated among them and to create an Impact Factor that generates a popularity ranking of the destinations on Instagram. The study shows the contribution of the created Impact Factor in Instagram to measure the popularity of the destinations with respect to previous rankings and their usefulness for the Destination Marketing Organizations.
Àrees temàtiques: Tourism, leisure and hospitality management Sociology Revistas de historia y filosofía Revistas de ciencias economicas y empresariales Political sciences and international relations Nature and landscape conservation Linguística e literatura Interdisciplinary research in the social sciences Interdisciplinar Human geography and urban studies Hospitality, leisure, sport & tourism Geography, planning and development Geografía Engenharias iii Economics Economia Ciencias sociales Antropologia / arqueologia Administração pública e de empresas, ciências contábeis e turismo
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
Adreça de correu electrònic de l'autor: sunsi.huertas@urv.cat
Identificador de l'autor: 0000-0001-6684-4220
Data d'alta del registre: 2023-06-17
Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
Referència a l'article segons font original: Cuadernos De Turismo. (45): 197-218
Referència de l'ítem segons les normes APA: Huertas, Assumpcio; Martinez-Rolan, Xabier; (2020). Analysis of photographs and videos of Instagram for the creation of a popularity ranking of territories and destinations. Cuadernos De Turismo, (45), 197-218. DOI: 10.6018/turismo.45.426091
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2020
Tipus de publicació: Journal Publications
Repositori URV