Author, as appears in the article.: Huertas, Assumpcio; Martinez-Rolan, Xabier
Department: Estudis de Comunicació
URV's Author/s: Huertas Roig, Maria Asuncion
Keywords: Word-of-mouth Videos Tourist destinations Social media Ranking Popularity Photographs Perceptions Management Internet Instagram Information Image Geotagging Dimensions Destinations Choice
Abstract: Instagram allows users to share photos and videos and is a key tool to create destination image. Nowadays destinations compete among them to have a good image and a better position among publics. Therefore, the objectives of this study are to analyze the georeferenced publications of photographs and videos of users in destinations, the reactions they have generated among them and to create an Impact Factor that generates a popularity ranking of the destinations on Instagram. The study shows the contribution of the created Impact Factor in Instagram to measure the popularity of the destinations with respect to previous rankings and their usefulness for the Destination Marketing Organizations.
Thematic Areas: Tourism, leisure and hospitality management Sociology Revistas de historia y filosofía Revistas de ciencias economicas y empresariales Political sciences and international relations Nature and landscape conservation Linguística e literatura Interdisciplinary research in the social sciences Interdisciplinar Human geography and urban studies Hospitality, leisure, sport & tourism Geography, planning and development Geografía Engenharias iii Economics Economia Ciencias sociales Antropologia / arqueologia Administração pública e de empresas, ciências contábeis e turismo
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: sunsi.huertas@urv.cat
Author identifier: 0000-0001-6684-4220
Record's date: 2025-02-18
Paper version: info:eu-repo/semantics/publishedVersion
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Paper original source: Cuadernos De Turismo. (45): 197-218
APA: Huertas, Assumpcio; Martinez-Rolan, Xabier (2020). Análisis de las fotografías y vídeos de Instagram para la creación de un ranking de popularidad de los territorios y los destinos. Cuadernos De Turismo, (45), 197-218. DOI: 10.6018/turismo.45.426091
Entity: Universitat Rovira i Virgili
Journal publication year: 2020
Publication Type: Journal Publications
Repositori URV