Autor segons l'article: Marine-Roig E; Huertas A
Departament: Estudis de Comunicació
Autor/s de la URV: Huertas Roig, Maria Asuncion / MARINÉ ROIG, ESTELA
Paraules clau: User-generated content Tourism Terrorism Sentiment analysis Satisfaction Political instability Management Intention Information Image-formation agent Hospitality Experience Destination image online Communication Big data analytics Barcelona Airbnb
Resum: © 2020 Elsevier Ltd Destination image is a key factor for attracting tourists and wealth to destinations. With the spread of Web 2.0 and traveller-generated content, destination management organisations do not control the information regarding destination image formation through its cognitive, affective and conative components. The aim of the study is to analyse, using natural language processing techniques, whether the terrorist attack of August 2017 and the Catalan sovereignty process, which took place during the last quarter of 2017 in Barcelona, harmed the online destination image perceived and transmitted by tourists, through language recognition, frequency analysis and term categorisation of more than 150,000 online travel reviews, written in English, Spanish, French, German or Italian, posted on a shared-lodging platform. The findings show that visitors did not fear for their personal safety despite the seriousness and immense international media coverage of both events. The opinion of tourists, shared through online reviews, can help companies to improve the supply of goods and services.
Àrees temàtiques: Tourism, leisure and hospitality management Strategy and management Marketing Management Hospitality, leisure, sport & tourism Ciencias sociales Business and management Business and international management
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
Adreça de correu electrònic de l'autor: sunsi.huertas@urv.cat
Identificador de l'autor: 0000-0001-6684-4220
Data d'alta del registre: 2024-01-13
Versió de l'article dipositat: info:eu-repo/semantics/acceptedVersion
Referència a l'article segons font original: Journal Of Destination Marketing & Management. 18 (100469):
Referència de l'ítem segons les normes APA: Marine-Roig E; Huertas A (2020). How safety affects destination image projected through online travel reviews. Journal Of Destination Marketing & Management, 18(100469), -. DOI: 10.1016/j.jdmm.2020.100469
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2020
Tipus de publicació: Journal Publications
Repositori URV