Articles producció científica> Estudis de Comunicació

How safety affects destination image projected through online travel reviews

  • Identification data

    Identifier: imarina:8263213
    Authors:
    Marine-Roig EHuertas A
    Abstract:
    © 2020 Elsevier Ltd Destination image is a key factor for attracting tourists and wealth to destinations. With the spread of Web 2.0 and traveller-generated content, destination management organisations do not control the information regarding destination image formation through its cognitive, affective and conative components. The aim of the study is to analyse, using natural language processing techniques, whether the terrorist attack of August 2017 and the Catalan sovereignty process, which took place during the last quarter of 2017 in Barcelona, harmed the online destination image perceived and transmitted by tourists, through language recognition, frequency analysis and term categorisation of more than 150,000 online travel reviews, written in English, Spanish, French, German or Italian, posted on a shared-lodging platform. The findings show that visitors did not fear for their personal safety despite the seriousness and immense international media coverage of both events. The opinion of tourists, shared through online reviews, can help companies to improve the supply of goods and services.
  • Others:

    Author, as appears in the article.: Marine-Roig E; Huertas A
    Department: Estudis de Comunicació
    URV's Author/s: Huertas Roig, Maria Asuncion / MARINÉ ROIG, ESTELA
    Keywords: User-generated content Tourism Terrorism Sentiment analysis Satisfaction Political instability Management Intention Information Image-formation agent Hospitality Experience Destination image online Communication Big data analytics Barcelona Airbnb
    Abstract: © 2020 Elsevier Ltd Destination image is a key factor for attracting tourists and wealth to destinations. With the spread of Web 2.0 and traveller-generated content, destination management organisations do not control the information regarding destination image formation through its cognitive, affective and conative components. The aim of the study is to analyse, using natural language processing techniques, whether the terrorist attack of August 2017 and the Catalan sovereignty process, which took place during the last quarter of 2017 in Barcelona, harmed the online destination image perceived and transmitted by tourists, through language recognition, frequency analysis and term categorisation of more than 150,000 online travel reviews, written in English, Spanish, French, German or Italian, posted on a shared-lodging platform. The findings show that visitors did not fear for their personal safety despite the seriousness and immense international media coverage of both events. The opinion of tourists, shared through online reviews, can help companies to improve the supply of goods and services.
    Thematic Areas: Tourism, leisure and hospitality management Strategy and management Marketing Management Hospitality, leisure, sport & tourism Ciencias sociales Business and management Business and international management
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    Author's mail: sunsi.huertas@urv.cat
    Author identifier: 0000-0001-6684-4220
    Record's date: 2024-01-13
    Papper version: info:eu-repo/semantics/acceptedVersion
    Link to the original source: https://www.sciencedirect.com/science/article/pii/S2212571X20300913
    Papper original source: Journal Of Destination Marketing & Management. 18 (100469):
    APA: Marine-Roig E; Huertas A (2020). How safety affects destination image projected through online travel reviews. Journal Of Destination Marketing & Management, 18(100469), -. DOI: 10.1016/j.jdmm.2020.100469
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Article's DOI: 10.1016/j.jdmm.2020.100469
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2020
    Publication Type: Journal Publications
  • Keywords:

    Business and International Management,Hospitality, Leisure, Sport & Tourism,Management,Marketing,Strategy and Management,Tourism, Leisure and Hospitality Management
    User-generated content
    Tourism
    Terrorism
    Sentiment analysis
    Satisfaction
    Political instability
    Management
    Intention
    Information
    Image-formation agent
    Hospitality
    Experience
    Destination image online
    Communication
    Big data analytics
    Barcelona
    Airbnb
    Tourism, leisure and hospitality management
    Strategy and management
    Marketing
    Management
    Hospitality, leisure, sport & tourism
    Ciencias sociales
    Business and management
    Business and international management
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