Articles producció científica> Estudis de Comunicació

The will for terroir: A communicative approach

  • Dades identificatives

    Identificador: imarina:9223007
    Autors:
    Castelló, Enric
    Resum:
    This article discusses the concept of terroir in the light of the communication practices. It provides a literature review illustrated with a case observation. The author identifies three key stages in the constitution of the terroir through communication: organizational norms and interaction; the circulation of public relations, marketing and media messages, and promotion; and a meaningful consumer experience that closes the circle of a terroir-based storytelling. Here, communication processes play a leading role, which includes the agency of diverse stakeholders. The author argues that, among these stakeholders, geographical indication (GI) organizations are leading agents that build symbolic terroir practices. One of the text's principal theses is that terroir is a socio-cultural construction embedded in storytelling practices with a broad scientific, economic, social and cultural exchange. For this terroir to exist, there must be a collective will, driven by the interests of a wide range of stakeholders such as policymakers, local communities, vine growers, winemakers, marketers and consumers. The practice of defining, communicating and circulating this storytelling is what finally transfers agency to the narrative itself in what the author refers to as the will for terroir. The article illustrates the process with a case study of a wine GI in Catalonia (Spain) and discusses how the will for terroir is relevant at each stage.
  • Altres:

    Autor segons l'article: Castelló, Enric
    Departament: Estudis de Comunicació
    Autor/s de la URV: Castelló Cogollos, Enric
    Paraules clau: Wine storytelling Will for terroir Terroir Organizational communication Geographical indications Agricultural systems wines wine storytelling will for terroir taste place organizational communication images identity geographical indications french agricultural systems
    Resum: This article discusses the concept of terroir in the light of the communication practices. It provides a literature review illustrated with a case observation. The author identifies three key stages in the constitution of the terroir through communication: organizational norms and interaction; the circulation of public relations, marketing and media messages, and promotion; and a meaningful consumer experience that closes the circle of a terroir-based storytelling. Here, communication processes play a leading role, which includes the agency of diverse stakeholders. The author argues that, among these stakeholders, geographical indication (GI) organizations are leading agents that build symbolic terroir practices. One of the text's principal theses is that terroir is a socio-cultural construction embedded in storytelling practices with a broad scientific, economic, social and cultural exchange. For this terroir to exist, there must be a collective will, driven by the interests of a wide range of stakeholders such as policymakers, local communities, vine growers, winemakers, marketers and consumers. The practice of defining, communicating and circulating this storytelling is what finally transfers agency to the narrative itself in what the author refers to as the will for terroir. The article illustrates the process with a case study of a wine GI in Catalonia (Spain) and discusses how the will for terroir is relevant at each stage.
    Àrees temàtiques: Zootecnia / recursos pesqueiros Sociology and political science Sociology Sociologia i política Sociología Regional & urban planning Planning & development Planejamento urbano e regional / demografia Interdisciplinar Human geography and urban studies Historia Geography, planning and development Geography Geografía Forestry Economia Development Ciencias sociales Ciências ambientais
    Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
    Adreça de correu electrònic de l'autor: enric.castello@urv.cat
    Identificador de l'autor: 0000-0003-2154-2450
    Data d'alta del registre: 2024-07-27
    Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
    Enllaç font original: https://www.sciencedirect.com/science/article/pii/S0743016721001820?via%3Dihub
    URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
    Referència a l'article segons font original: Journal Of Rural Studies. 86 386-397
    Referència de l'ítem segons les normes APA: Castelló, Enric (2021). The will for terroir: A communicative approach. Journal Of Rural Studies, 86(), 386-397. DOI: 10.1016/j.jrurstud.2021.06.007
    DOI de l'article: 10.1016/j.jrurstud.2021.06.007
    Entitat: Universitat Rovira i Virgili
    Any de publicació de la revista: 2021
    Tipus de publicació: Journal Publications
  • Paraules clau:

    Development,Forestry,Geography,Geography, Planning and Development,Planning & Development,REGIONAL & URBAN PLANNING,Sociology and Political Science
    Wine storytelling
    Will for terroir
    Terroir
    Organizational communication
    Geographical indications
    Agricultural systems
    wines
    wine storytelling
    will for terroir
    taste
    place
    organizational communication
    images
    identity
    geographical indications
    french
    agricultural systems
    Zootecnia / recursos pesqueiros
    Sociology and political science
    Sociology
    Sociologia i política
    Sociología
    Regional & urban planning
    Planning & development
    Planejamento urbano e regional / demografia
    Interdisciplinar
    Human geography and urban studies
    Historia
    Geography, planning and development
    Geography
    Geografía
    Forestry
    Economia
    Development
    Ciencias sociales
    Ciências ambientais
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