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The semiotics of wine. Analysis of wine-related cultural consensus in two Spanish wine-producing regions

  • Identification data

    Identifier: imarina:9262299
  • Authors:

    Casadó-Marín L
    Anzil V
  • Others:

    Author, as appears in the article.: Casadó-Marín L; Anzil V
    Department: Història i Història de l'Art Infermeria
    URV's Author/s: Anzil, Flavia Verónica / Casadó Marín, Lina Cristina
    Keywords: Wine Tarragona La rioja Free listings Cultural consensus wine tarragona la rioja free listings
    Abstract: In this article we analysed wine-related sociocultural representations in two Spanish wine-producing regions: Logroño (La Rioja) and Tarragona (Catalonia). Our aim was to determine how stakeholders in the wine cycle (producers, distributors, wine consumers, non-wine consumers, oenologists, biotechnologists, biochemists, and healthcare professionals) construct, incorporate and reproduce categories and images related to wine. We conducted seven focus groups made up of consumers, non-consumers, wine experts, wine sellers, wine producers and healthcare professionals. We also used the free listing technique to obtain data (words or short phrases) study participants associated with the word ‘wine’. These words and phrases were organized and analysed using ANTHROPAC software for analysing cultural domains. The results showed that wine is a complex referent that evokes potentially contradictory images while the context in which wine is consumed also has a value from which it cannot be separated. In the La Rioja region, aspects related to local traditions and identity abound (Rioja wine, culture, land), gastronomy (good food), relationships (friends, family, celebrations) and senses (pleasure, aroma, taste). In Tarragona, the most abundant aspects were relationships (friends) and gastronomy followed by senses (aroma, pleasure, enjoyment, flavour) and tradition (wineries, family, culture). By analysing the cultural consensuses captured by the word ‘wine’ from the symbolic and cognitive paradigm, we can understand the complex vision and interpretation of wine in relation to relationships, gastronomy, culture and sensations. By providing these semantic maps with a solid context, we are also able to reflect on the current cultural significance of wine and wine consumption in this two regions in Spain.
    Thematic Areas: Food science & technology Food science Cultural studies Ciencias sociales
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    Author's mail: veronica.anzil@urv.cat veronica.anzil@urv.cat linacristina.casado@urv.cat
    Author identifier: 0000-0001-5968-4898 0000-0001-5968-4898 0000-0002-8078-1673
    Record's date: 2024-07-20
    Papper version: info:eu-repo/semantics/publishedVersion
    Link to the original source: https://www.sciencedirect.com/science/article/pii/S1878450X22000713?via%3Dihub
    Licence document URL: http://repositori.urv.cat/ca/proteccio-de-dades/
    Papper original source: International Journal Of Gastronomy And Food Science. 28
    APA: Casadó-Marín L; Anzil V (2022). The semiotics of wine. Analysis of wine-related cultural consensus in two Spanish wine-producing regions. International Journal Of Gastronomy And Food Science, 28(), -. DOI: 10.1016/j.ijgfs.2022.100536
    Article's DOI: 10.1016/j.ijgfs.2022.100536
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2022
    Publication Type: Journal Publications
  • Keywords:

    Cultural Studies,Food Science,Food Science & Technology
    Wine
    Tarragona
    La rioja
    Free listings
    Cultural consensus
    wine
    tarragona
    la rioja
    free listings
    Food science & technology
    Food science
    Cultural studies
    Ciencias sociales
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