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The semiotics of wine. Analysis of wine-related cultural consensus in two Spanish wine-producing regions

  • Datos identificativos

    Identificador: imarina:9262299
    Autores:
    Casado-Marin, LinaAnzil, Veronica
    Resumen:
    In this article we analysed wine-related sociocultural representations in two Spanish wine-producing regions: Logroño (La Rioja) and Tarragona (Catalonia). Our aim was to determine how stakeholders in the wine cycle (producers, distributors, wine consumers, non-wine consumers, oenologists, biotechnologists, biochemists, and healthcare professionals) construct, incorporate and reproduce categories and images related to wine. We conducted seven focus groups made up of consumers, non-consumers, wine experts, wine sellers, wine producers and healthcare professionals. We also used the free listing technique to obtain data (words or short phrases) study participants associated with the word ‘wine’. These words and phrases were organized and analysed using ANTHROPAC software for analysing cultural domains. The results showed that wine is a complex referent that evokes potentially contradictory images while the context in which wine is consumed also has a value from which it cannot be separated. In the La Rioja region, aspects related to local traditions and identity abound (Rioja wine, culture, land), gastronomy (good food), relationships (friends, family, celebrations) and senses (pleasure, aroma, taste). In Tarragona, the most abundant aspects were relationships (friends) and gastronomy followed by senses (aroma, pleasure, enjoyment, flavour) and tradition (wineries, family, culture). By analysing the cultural consensuses captured by the word ‘wine’ from the symbolic and cognitive paradigm, we can understand the complex vision and interpretation of wine in relation to relationships, gastronomy, culture and sensations. By providing these semantic maps with a solid context, we are also able to reflect on the current cultural significance of wine and wine consumption in this tw
  • Otros:

    Autor según el artículo: Casado-Marin, Lina; Anzil, Veronica
    Departamento: Història i Història de l'Art Infermeria
    Autor/es de la URV: Anzil, Flavia Verónica / Casadó Marín, Lina Cristina
    Palabras clave: Wine Tarragona La rioja Free listings Cultural consensus wine tarragona la rioja free listings
    Resumen: In this article we analysed wine-related sociocultural representations in two Spanish wine-producing regions: Logroño (La Rioja) and Tarragona (Catalonia). Our aim was to determine how stakeholders in the wine cycle (producers, distributors, wine consumers, non-wine consumers, oenologists, biotechnologists, biochemists, and healthcare professionals) construct, incorporate and reproduce categories and images related to wine. We conducted seven focus groups made up of consumers, non-consumers, wine experts, wine sellers, wine producers and healthcare professionals. We also used the free listing technique to obtain data (words or short phrases) study participants associated with the word ‘wine’. These words and phrases were organized and analysed using ANTHROPAC software for analysing cultural domains. The results showed that wine is a complex referent that evokes potentially contradictory images while the context in which wine is consumed also has a value from which it cannot be separated. In the La Rioja region, aspects related to local traditions and identity abound (Rioja wine, culture, land), gastronomy (good food), relationships (friends, family, celebrations) and senses (pleasure, aroma, taste). In Tarragona, the most abundant aspects were relationships (friends) and gastronomy followed by senses (aroma, pleasure, enjoyment, flavour) and tradition (wineries, family, culture). By analysing the cultural consensuses captured by the word ‘wine’ from the symbolic and cognitive paradigm, we can understand the complex vision and interpretation of wine in relation to relationships, gastronomy, culture and sensations. By providing these semantic maps with a solid context, we are also able to reflect on the current cultural significance of wine and wine consumption in this two regions in Spain.
    Áreas temáticas: Food science & technology Food science Cultural studies Ciencias sociales
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    Direcció de correo del autor: veronica.anzil@urv.cat linacristina.casado@urv.cat
    Identificador del autor: 0000-0001-5968-4898 0000-0002-8078-1673
    Fecha de alta del registro: 2024-10-12
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    Enlace a la fuente original: https://www.sciencedirect.com/science/article/pii/S1878450X22000713?via%3Dihub
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    Referencia al articulo segun fuente origial: International Journal Of Gastronomy And Food Science. 28 100536-
    Referencia de l'ítem segons les normes APA: Casado-Marin, Lina; Anzil, Veronica (2022). The semiotics of wine. Analysis of wine-related cultural consensus in two Spanish wine-producing regions. International Journal Of Gastronomy And Food Science, 28(), 100536-. DOI: 10.1016/j.ijgfs.2022.100536
    DOI del artículo: 10.1016/j.ijgfs.2022.100536
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2022
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Cultural Studies,Food Science,Food Science & Technology
    Wine
    Tarragona
    La rioja
    Free listings
    Cultural consensus
    wine
    tarragona
    la rioja
    free listings
    Food science & technology
    Food science
    Cultural studies
    Ciencias sociales
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