Articles producció científica> Estudis de Comunicació

Tourist interaction and satisfaction with the chatbot evokes pre-visit destination image formation? A case study

  • Identification data

    Identifier: imarina:9262471
    Authors:
    Orden-Mejia, Miguel A.Huertas, Assumpcio
    Abstract:
    Destinations increasingly use chatbots in the management and communication with tourists. This study analyzes the mediating effect of chatbot usage satisfaction on forming the destination's image. As a case study, we use the Chabot "Victoria la Malaguena," Spain. Confirmatory factor analysis and structural equations were necessary to identify the relationships between the constructs. The results show that informativeness and empathy are the main attributes that influence user satisfaction and mediate forming a destination image. The study has managerial implications and provides destination management organizations with practical information for creating chatbots.
  • Others:

    Author, as appears in the article.: Orden-Mejia, Miguel A.; Huertas, Assumpcio;
    Department: Estudis de Comunicació
    URV's Author/s: Huertas Roig, Maria Asuncion / Orden Mejía, Miguel Ángel
    Keywords: Travel planning Tourist satisfaction Tourist interactions Tourist experiences Technologies Service Intention Hospitality Experience Exchange Empathy Destination image Co-creation Attributes Antecedents
    Abstract: Destinations increasingly use chatbots in the management and communication with tourists. This study analyzes the mediating effect of chatbot usage satisfaction on forming the destination's image. As a case study, we use the Chabot "Victoria la Malaguena," Spain. Confirmatory factor analysis and structural equations were necessary to identify the relationships between the constructs. The results show that informativeness and empathy are the main attributes that influence user satisfaction and mediate forming a destination image. The study has managerial implications and provides destination management organizations with practical information for creating chatbots.
    Thematic Areas: Interdisciplinar Hospitality, leisure, sport & tourism Geography, planning and development Earth-surface processes Ciencias sociales Administração pública e de empresas, ciências contábeis e turismo
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    Author's mail: miguelangel.orden@estudiants.urv.cat sunsi.huertas@urv.cat
    Author identifier: 0000-0001-6684-4220
    Record's date: 2024-08-03
    Papper version: info:eu-repo/semantics/acceptedVersion
    Link to the original source: https://www.tandfonline.com/doi/abs/10.1080/13032917.2022.2072918
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Papper original source: Anatolia - An International Journal Of Tourism And Hospitality Research. 34 (4): 509-523
    APA: Orden-Mejia, Miguel A.; Huertas, Assumpcio; (2023). Tourist interaction and satisfaction with the chatbot evokes pre-visit destination image formation? A case study. Anatolia - An International Journal Of Tourism And Hospitality Research, 34(4), 509-523. DOI: 10.1080/13032917.2022.2072918
    Article's DOI: 10.1080/13032917.2022.2072918
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2023
    Publication Type: Journal Publications
  • Keywords:

    Earth-Surface Processes,Geography, Planning and Development,Hospitality, Leisure, Sport & Tourism
    Travel planning
    Tourist satisfaction
    Tourist interactions
    Tourist experiences
    Technologies
    Service
    Intention
    Hospitality
    Experience
    Exchange
    Empathy
    Destination image
    Co-creation
    Attributes
    Antecedents
    Interdisciplinar
    Hospitality, leisure, sport & tourism
    Geography, planning and development
    Earth-surface processes
    Ciencias sociales
    Administração pública e de empresas, ciências contábeis e turismo
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