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Managing media relations in museums through the Internet: A model of analysis for online pressrooms in museums

  • Datos identificativos

    Identificador: imarina:5127090
    Handle: https://hdl.handle.net/20.500.11797/imarina5127090
    Autores:
    Capriotti PGonzález-Herrero A
    Resumen:
    The main objective of this article is to analyze online pressrooms developed by museums on their corporate websites, and to assess how these institutions communicate with the media. Four key elements are evaluated: the presence of online pressrooms on museum websites, the type of content given, the information tools provided, and the resources available for providing feedback. The results suggest that the museums studied do not use the advantages of online pressrooms to communicate more frequently and better with journalists and, instead, merely reproduce the one-way, passive forms of traditional offline media relations. The paper helps to define a model for analyzing online pressrooms that shows how museums develop their media relations through the Internet and how they can implement tools to foster and improve interactive communication with the mass media. © 2013 Taylor & Francis.

  • Otros:

    Autor según el artículo: Capriotti P; González-Herrero A
    Departamento: Estudis de Comunicació
    Autor/es de la URV: Capriotti Peri, Vicente-Paul
    Palabras clave: Public relations Online pressroom Museums Internet Digital communication strategies
    Resumen: The main objective of this article is to analyze online pressrooms developed by museums on their corporate websites, and to assess how these institutions communicate with the media. Four key elements are evaluated: the presence of online pressrooms on museum websites, the type of content given, the information tools provided, and the resources available for providing feedback. The results suggest that the museums studied do not use the advantages of online pressrooms to communicate more frequently and better with journalists and, instead, merely reproduce the one-way, passive forms of traditional offline media relations. The paper helps to define a model for analyzing online pressrooms that shows how museums develop their media relations through the Internet and how they can implement tools to foster and improve interactive communication with the mass media. © 2013 Taylor & Francis.
    Áreas temáticas: Visual arts and performing arts Tourism, leisure and hospitality management Humanities, multidisciplinary Ensino Educação Economia Ciencias sociales Ciencias humanas Business and international management Arts
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    Direcció de correo del autor: paul.capriotti@urv.cat
    Identificador del autor: 0000-0002-9398-5886
    Fecha de alta del registro: 2023-04-01
    Versión del articulo depositado: info:eu-repo/semantics/acceptedVersion
    Referencia al articulo segun fuente origial: Museum Management And Curatorship. 28 (4): 413-429
    Referencia de l'ítem segons les normes APA: Capriotti P; González-Herrero A (2013). Managing media relations in museums through the Internet: A model of analysis for online pressrooms in museums. Museum Management And Curatorship, 28(4), 413-429. DOI: 10.1080/09647775.2013.831246
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2013
    Tipo de publicación: Journal Publications

  • Palabras clave:

    Business and International Management,Humanities, Multidisciplinary,Tourism, Leisure and Hospitality Management,Visual Arts and Performing Arts
    Public relations
    Online pressroom
    Museums
    Internet
    Digital communication strategies
    Visual arts and performing arts
    Tourism, leisure and hospitality management
    Humanities, multidisciplinary
    Ensino
    Educação
    Economia
    Ciencias sociales
    Ciencias humanas
    Business and international management
    Arts

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