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Destination Image Analysis for Tarragona Culttural Heritage

  • Datos identificativos

    Identificador: imarina:5127287
  • Autores:

    Miquel Àngel Bové-Sans i Raquel Laguado-Ramírez
  • Otros:

    Autor según el artículo: Miquel Àngel Bové-Sans i Raquel Laguado-Ramírez
    Departamento: Economia
    Autor/es de la URV: Bové Sans, Miquel Angel
    Resumen: The tourism consumer’s purchase decision process is, to a great extent, conditioned by the image that tourist has of the different destinations that make up his or her choice set. In a highly competitive international tourist market, those responsible for destinations’ promotion and development policies seek differentiation strategies so that they may position the destinations in the most suitable market segments, in order to improve their attractiveness and increase or consolidate the economic benefits that tourism activity generates in their destination. To this end, the main objective of this paper is to develop an empirical analysis of the factors that determine the image formation of Tarragona city. Our work is based on the use of structured and unstructured techniques to identify the factors that determine Tarragona’s tourist image. In addition to being able to ascertain Tarragona’s global tourist image, we consider that the heterogeneity of its visitors requires a more detailed study that enables us to segment a visitor typology. The results suggest the need to intensify the efforts of Tarragona’s tourism policy to improve the product design and destination promotion, to the aim of positioning the city as an important cultural heritage destination.
    Áreas temáticas: Economics and econometrics Economics
    Acceso a la licencia de uso:
    Direcció de correo del autor:
    Identificador del autor: 0000-0002-8238-9368
    Fecha de alta del registro: 2023-06-09
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    URL Documento de licencia:
    Referencia al articulo segun fuente origial: The Review Of Economics Analysis. 5 (1): 103-126
    Referencia de l'ítem segons les normes APA: Miquel Àngel Bové-Sans i Raquel Laguado-Ramírez (2013). Destination Image Analysis for Tarragona Culttural Heritage. The Review Of Economics Analysis, 5(1), 103-126. DOI: 10.15353/rea.v5i1.1404
    DOI del artículo: 10.15353/rea.v5i1.1404
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2013
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Economics,Economics and Econometrics
    Economics and econometrics
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