Autor según el artículo: Moragas-Fernández C., Montagut Calvo M., Capdevila Gómez A.
Departamento: Estudis de Comunicació Estudis de Comunicació Estudis de Comunicació
Autor/es de la URV: Capdevila Gómez, Aranzazu Maria / Montagut Calvo, Marta / Moragas Fernández, Carlota Maria
Palabras clave: Political advertising Metáfora Journey metaphor Independence process Electoral campaign Elecciones Catalonia
Resumen: Political actors use metaphor in their speeches in order to frame political issues [Charteris-Black, J. (2011). Politicians and rhetoric: The persuasive power of metaphor. Basingstoke: Palgrave Macmillan]. If they succeed in imposing a particular (metaphorical) frame, especially when there is no agreement on the definition of certain political issues, this can become the prevailing way for referring to that issue [Semino, E. (2008). Metaphor in discourse. Cambridge: Cambridge University Press]. In this research, we argue that this was the case for the metaphor of the JOURNEY in the Catalan political conflict during electoral periods. To that end we use Critical Metaphor Analysis [Charteris-Black, J. (2004). Corpus approaches to critical metaphor analysis. Basingstoke: Palgrave Macmillan] to analyse televised campaign ads from the last three elections for the Parliament of Catalonia - from 2010, 2012, and 2015 - in order to identify how political actors' use metaphors to talk about the Catalan political situation during these years and to verify if JOURNEY metaphor resulted into the dominant narrative. The results show that the political situation has been conceptualized in terms of a 'process en route,' although the narratives generated by the political actors that shaped that discourse differ.
Áreas temáticas: Social sciences (miscellaneous) Social sciences (all) Media studies and communication Linguística e literatura Letras / linguística Interdisciplinar General social sciences Comunicação e informação Communication Ciencias sociales
Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 17405912
Direcció de correo del autor: carlotamaria.moragas@urv.cat marta.montagut@urv.cat arantxa.capdevila@urv.cat
Identificador del autor: 0000-0003-3028-6663 0000-0002-0270-9983 0000-0003-3030-0488
Fecha de alta del registro: 2024-01-27
Versión del articulo depositado: info:eu-repo/semantics/acceptedVersion
Enlace a la fuente original: https://www.tandfonline.com/doi/abs/10.1080/17405904.2018.1468787?journalCode=rcds20
URL Documento de licencia: http://repositori.urv.cat/ca/proteccio-de-dades/
Referencia al articulo segun fuente origial: Critical Discourse Studies. 15 (5): 517-539
Referencia de l'ítem segons les normes APA: Moragas-Fernández C., Montagut Calvo M., Capdevila Gómez A. (2018). The process en route: the metaphor of the journey as the dominant narrative for the political discourse in Catalonia. Critical Discourse Studies, 15(5), 517-539. DOI: 10.1080/17405904.2018.1468787
DOI del artículo: 10.1080/17405904.2018.1468787
Entidad: Universitat Rovira i Virgili
Año de publicación de la revista: 2018
Tipo de publicación: Journal Publications
Repositori URV