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Framing Forest Fires and Environmental Activism: a Storytelling Contest about Human Intervention in Nature

  • Datos identificativos

    Identificador: imarina:5938158
    Autores:
    Castello, EnricMontagut, Marta
    Resumen:
    This article focuses on the processes of sense-making of forest fires in a Mediterranean context. The authors use a textual approach to compare media framing with activist organizational storytelling. The authors conducted a frame analysis in two major daily newspapers in Catalonia (La Vanguardia and El Periodico de Catalunya) during three summers and compared the results with the stories from four leading activist and volunteering organizations that came out of in-depth interviews with their members, one focus group and published materials. The results identified up to five major mainstream media frames, among which were stories focusing on agricultural risk, climate change and weather conditions; imprudent and negligent attitudes; inappropriate fuel management and woodland conditions; and arson. The natural self-regulatory frame was present as part of the discourse of resilience but almost residual. Some journalism focused on the spectacular nature of the events and their dramatic impact, which led to some degree of mediatization of wildfires. The organizations problematized these frames and discussed about the appropriateness of human intervention to prevent forest fires. The results also revealed that activists observed the issue from a broader complexity, replicating frames on structural responsibility instead of individual responsibility allocation. The authors point out that if wildfires are to be better understood and dealt with more in-depth knowledge is required of different stakeholders' approaches to preventing forest fires.
  • Otros:

    Autor según el artículo: Castello, Enric; Montagut, Marta;
    Departamento: Estudis de Comunicació
    Autor/es de la URV: Castelló Cogollos, Enric / Montagut Calvo, Marta
    Palabras clave: Coverage Environmental activism Framing nature Operationalizations Organizational storytelling Politics Risk communication Wildfire mediatization Wildfire prevention
    Resumen: This article focuses on the processes of sense-making of forest fires in a Mediterranean context. The authors use a textual approach to compare media framing with activist organizational storytelling. The authors conducted a frame analysis in two major daily newspapers in Catalonia (La Vanguardia and El Periodico de Catalunya) during three summers and compared the results with the stories from four leading activist and volunteering organizations that came out of in-depth interviews with their members, one focus group and published materials. The results identified up to five major mainstream media frames, among which were stories focusing on agricultural risk, climate change and weather conditions; imprudent and negligent attitudes; inappropriate fuel management and woodland conditions; and arson. The natural self-regulatory frame was present as part of the discourse of resilience but almost residual. Some journalism focused on the spectacular nature of the events and their dramatic impact, which led to some degree of mediatization of wildfires. The organizations problematized these frames and discussed about the appropriateness of human intervention to prevent forest fires. The results also revealed that activists observed the issue from a broader complexity, replicating frames on structural responsibility instead of individual responsibility allocation. The authors point out that if wildfires are to be better understood and dealt with more in-depth knowledge is required of different stakeholders' approaches to preventing forest fires.
    Áreas temáticas: Ciencias sociales Communication Comunicación, información y documentación científica Revistas de ciencias sociales Revistas de filología y linüística
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    Direcció de correo del autor: marta.montagut@urv.cat enric.castello@urv.cat
    ISSN: 23867876
    Identificador del autor: 0000-0002-0270-9983 0000-0003-2154-2450
    Fecha de alta del registro: 2024-01-27
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    Enlace a la fuente original: https://revistas.unav.edu/index.php/communication-and-society/article/view/35433
    Referencia al articulo segun fuente origial: Communication & Society-Spain. 32 (4): 291-306
    Referencia de l'ítem segons les normes APA: Castello, Enric; Montagut, Marta; (2019). Framing Forest Fires and Environmental Activism: a Storytelling Contest about Human Intervention in Nature. Communication & Society-Spain, 32(4), 291-306. DOI: 10.15581/003.32.4.291-306
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    DOI del artículo: 10.15581/003.32.4.291-306
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2019
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Communication
    Coverage
    Environmental activism
    Framing nature
    Operationalizations
    Organizational storytelling
    Politics
    Risk communication
    Wildfire mediatization
    Wildfire prevention
    Ciencias sociales
    Communication
    Comunicación, información y documentación científica
    Revistas de ciencias sociales
    Revistas de filología y linüística
    23867876
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