Articles producció científicaEstudis de Comunicació

Gender

  • Datos identificativos

    Identificador:  imarina:9172910
    Autores:  Willem, Cilia; Tortajada, Iolanda
    Resumen:
    Feminism’s current momentum, encouraged by movements such as #NiUnaMenos or #MeToo, has caused many social media agents to adopt some degree of feminism as a part of their online image or personal brand. ‘Being a feminist,’ for some, has become a marketing strategy in times of great polarisation between progressive forces and a reactionary backlash against feminism. The appropriation of feminism by the global market challenges public opinion, media, and academia to think and rethink feminism, and to consider whether these changes have voided it of political meaning (Banet-Weiser, 2012, 2018; Gill, 2016b). In Spain, the (extreme) right is continually launching attacks against feminism. At the same time, minority collectives such as LGBTQ+ or Roma are helping to spread feminist values into the mainstream, denouncing one of its main struggles: structural and intersectional violence against women, including online hate and harassment. In this context of confrontation, social media agents are keeping the debate about feminism alive and are picking up Spanish grassroots movements’ claims (Araüna, Tortajada, & Willem, in press). In this article we outline the latest trends in feminist media research in Spain, examining 20+ years of postfeminism as an analytical tool, and highlighting new trends. Through recent research results, we show that in the Spanish (social) media landscape many different strands of feminism are entangled, all struggling to impose their narrative of what feminism looks like in the post-#MeToo era. We will examine the main fault lines along which feminism is divided into different undercurrents, some of which are fostering the progress of feminism, and some of which are undermining it: age (generation), class, race, and sexual identity.
  • Otros:

    Enlace a la fuente original: https://www.cogitatiopress.com/mediaandcommunication/article/view/3851
    Referencia de l'ítem segons les normes APA: Willem, Cilia; Tortajada, Iolanda (2021). Gender, voice and online space: expressions of feminism on social media in Spain. Media And Communication, 9(2), 62-71. DOI: 10.17645/mac.v9i2.3851
    Referencia al articulo segun fuente origial: Media And Communication. 9 (2): 62-71
    DOI del artículo: 10.17645/mac.v9i2.3851
    Año de publicación de la revista: 2021
    Entidad: Universitat Rovira i Virgili
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    Fecha de alta del registro: 2025-01-25
    Autor/es de la URV: Tortajada Gimenez, Yolanda / Willem, Cilia Margareta Michael
    Departamento: Estudis de Comunicació
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    Tipo de publicación: Journal Publications
    ISSN: 2183-2439
    Autor según el artículo: Willem, Cilia; Tortajada, Iolanda
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    Volumen de revista: 9
    Áreas temáticas: Media studies and communication, Communication
    Direcció de correo del autor: cilia.willem@urv.cat, yolanda.tortajada@urv.cat
  • Palabras clave:

    Spain
    Social media
    Postfeminism
    Intersectionality
    Feminist media studies
    Feminism
    Communication
    Media studies and communication
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