Articles producció científica> Estudis de Comunicació

Gender, voice and online space: expressions of feminism on social media in Spain

  • Datos identificativos

    Identificador: imarina:9172910
    Handle: http://hdl.handle.net/20.500.11797/imarina9172910
  • Autores:

    Willem, C., Tortajada, I.
  • Otros:

    Autor según el artículo: Willem, C., Tortajada, I.
    Departamento: Estudis de Comunicació
    Autor/es de la URV: Tortajada Gimenez, Yolanda / Willem, Cilia Margareta Michael
    Palabras clave: Spain Social media Postfeminism Intersectionality Feminist media studies Feminism
    Resumen: Feminism’s current momentum, encouraged by movements such as #NiUnaMenos or #MeToo, has caused many social media agents to adopt some degree of feminism as a part of their online image or personal brand. ‘Being a feminist,’ for some, has become a marketing strategy in times of great polarisation between progressive forces and a reactionary backlash against feminism. The appropriation of feminism by the global market challenges public opinion, media, and academia to think and rethink feminism, and to consider whether these changes have voided it of political meaning (Banet-Weiser, 2012, 2018; Gill, 2016b). In Spain, the (extreme) right is continually launching attacks against feminism. At the same time, minority collectives such as LGBTQ+ or Roma are helping to spread feminist values into the mainstream, denouncing one of its main struggles: structural and intersectional violence against women, including online hate and harassment. In this context of confrontation, social media agents are keeping the debate about feminism alive and are picking up Spanish grassroots movements’ claims (Araüna, Tortajada, & Willem, in press). In this article we outline the latest trends in feminist media research in Spain, examining 20+ years of postfeminism as an analytical tool, and highlighting new trends. Through recent research results, we show that in the Spanish (social) media landscape many different strands of feminism are entangled, all struggling to impose their narrative of what feminism looks like in the post-#MeToo era. We will examine the main fault lines along which feminism is divided into different undercurrents, some of which are fostering the progress of feminism, and some of which are undermining it: age (generation), class, race, and sexual identity.
    Áreas temáticas: Media studies and communication Communication Ciencias sociales
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    ISSN: 2183-2439
    Direcció de correo del autor: yolanda.tortajada@urv.cat cilia.willem@urv.cat
    Identificador del autor: 0000-0002-9310-652X 0000-0002-8272-498X
    Fecha de alta del registro: 2023-02-19
    Volumen de revista: 9
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    Enlace a la fuente original: https://www.cogitatiopress.com/mediaandcommunication/article/view/3851
    URL Documento de licencia: http://repositori.urv.cat/ca/proteccio-de-dades/
    Referencia al articulo segun fuente origial: Media And Communication. 9 (2): 62-71
    Referencia de l'ítem segons les normes APA: Willem, C., Tortajada, I. (2021). Gender, voice and online space: expressions of feminism on social media in Spain. Media And Communication, 9(2), 62-71. DOI: 10.17645/mac.v9i2.3851
    DOI del artículo: 10.17645/mac.v9i2.3851
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2021
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Communication
    Spain
    Social media
    Postfeminism
    Intersectionality
    Feminist media studies
    Feminism
    Media studies and communication
    Communication
    Ciencias sociales
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