Autor según el artículo: Duro, Juan Antonio; Osorio, Antonio; Perez-Laborda, Alejandro;
Departamento: Economia
Autor/es de la URV: Duro Moreno, Juan Antonio / Osório da Costa, António Miguel / Perez Laborda, Alejandro
Palabras clave: Touristic destinations Tourism promotion Market-structure Game-theory Covid-19 pandemics Contest models
Resumen: The COVID-19 has caused a dramatic fall in international tourism demand. Destinations within countries have revised their promotion strategies, intensifying the competition for the domestic market, less affected by mobility restrictions. This paper proposes a contest theory model for characterizing this new context. Two types of destinations, coastal (sun and sand) and rural, compete for the existing demand in terms of promotion spending. The competition is driven by two main factors: the relative strategic advantage of each destination in the international and domestic markets and the strategic value given to each market. The pandemic has likely modified these factors, reducing the traditional advantage of coastal destinations and shifting the valuation towards the domestic market. According to the model, these changes may increase competition for the domestic market, with destinations rising promotion spending even in a context of reduced demand, which is consistent with the empirical evidence.
Áreas temáticas: Tourism, leisure and hospitality management Interdisciplinar Hospitality, leisure, sport & tourism Geography, planning and development Economics Economia Ciencias sociales Administração pública e de empresas, ciências contábeis e turismo
Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
Direcció de correo del autor: antonio.osoriodacosta@urv.cat alejandro.perez@urv.cat juanantonio.duro@urv.cat juanantonio.duro@urv.cat
Identificador del autor: 0000-0003-3376-0164 0000-0003-4247-598X 0000-0002-1106-5251 0000-0002-1106-5251
Fecha de alta del registro: 2024-07-20
Versión del articulo depositado: info:eu-repo/semantics/submittedVersion
Enlace a la fuente original: https://journals.sagepub.com/doi/10.1177/13548166211049870
URL Documento de licencia: http://repositori.urv.cat/ca/proteccio-de-dades/
Referencia al articulo segun fuente origial: Tourism Economics. 29 (2): 378-391
Referencia de l'ítem segons les normes APA: Duro, Juan Antonio; Osorio, Antonio; Perez-Laborda, Alejandro; (2023). Competition for domestic tourism in the COVID-19 pandemic: A characterization using a contest model. Tourism Economics, 29(2), 378-391. DOI: 10.1177/13548166211049870
DOI del artículo: 10.1177/13548166211049870
Entidad: Universitat Rovira i Virgili
Año de publicación de la revista: 2023
Tipo de publicación: Journal Publications
Repositori URV