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Consumer-to-consumer exchanges: A goal theory approach in the timebanking context [Intercambios entre consumidores: la aplicación de la teoría de metas en el contexto de bancos de tiempo]

  • Datos identificativos

    Identificador: imarina:9282674
    Autores:
    Valor CPapaoikonomou EMartínez-de-Ibarreta C
    Resumen:
    In recent times, consumer-to-consumer exchange networks have gained popularity. In these exchange systems members may adopt different roles as producers or as consumers of products and services. Furthermore, the participation in such systems may aim to achieve utilitarian or political and social goals. In this paper we focus on a particular type of consumer-to-consumer exchange system, timebanking. We posit that goals influence different forms of participation in these networks: political and social goals drive membership but economic goals lead to exchanges. We find confirmation for this assumption in a dataset of 255 self-administered questionnaires to members of Spanish timebanks. In particular, our contribution lies on further understanding the nature and intensity of members’ participation in consumer-to-consumer exchange systems, such as timebanking, in relation to the goals they set. We conclude that to better understand consumer-to-consumer exchange networks it is essential to, first, unbundle the membership from the carried-out transactions, and second, to separate the two roles that members perform in consumer-to-consumer markets as the goals attached to these may vary. Political goals may drive membership but not transactions. © 2017 ESIC & AEMARK
  • Otros:

    Autor según el artículo: Valor C; Papaoikonomou E; Martínez-de-Ibarreta C
    Departamento: Gestió d'Empreses
    Autor/es de la URV: Papaoikonomou, Eleni
    Palabras clave: Timebanks, goals Participation Exchange systems Consumer-to-consumer exchanges
    Resumen: In recent times, consumer-to-consumer exchange networks have gained popularity. In these exchange systems members may adopt different roles as producers or as consumers of products and services. Furthermore, the participation in such systems may aim to achieve utilitarian or political and social goals. In this paper we focus on a particular type of consumer-to-consumer exchange system, timebanking. We posit that goals influence different forms of participation in these networks: political and social goals drive membership but economic goals lead to exchanges. We find confirmation for this assumption in a dataset of 255 self-administered questionnaires to members of Spanish timebanks. In particular, our contribution lies on further understanding the nature and intensity of members’ participation in consumer-to-consumer exchange systems, such as timebanking, in relation to the goals they set. We conclude that to better understand consumer-to-consumer exchange networks it is essential to, first, unbundle the membership from the carried-out transactions, and second, to separate the two roles that members perform in consumer-to-consumer markets as the goals attached to these may vary. Political goals may drive membership but not transactions. © 2017 ESIC & AEMARK
    Áreas temáticas: Marketing Economia Ciencias sociales Business and management
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    Direcció de correo del autor: eleni.papaoikonomou@urv.cat
    Identificador del autor: 0000-0003-0198-2926
    Fecha de alta del registro: 2023-12-16
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    Referencia al articulo segun fuente origial: Spanish Journal Of Marketing - Esic. 21 (1): 14-24
    Referencia de l'ítem segons les normes APA: Valor C; Papaoikonomou E; Martínez-de-Ibarreta C (2017). Consumer-to-consumer exchanges: A goal theory approach in the timebanking context [Intercambios entre consumidores: la aplicación de la teoría de metas en el contexto de bancos de tiempo]. Spanish Journal Of Marketing - Esic, 21(1), 14-24. DOI: 10.1016/j.sjme.2016.12.002
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    DOI del artículo: 10.1016/j.sjme.2016.12.002
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2017
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Marketing
    Timebanks, goals
    Participation
    Exchange systems
    Consumer-to-consumer exchanges
    Marketing
    Economia
    Ciencias sociales
    Business and management
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