Autor según el artículo: Capdevila A; Moragas-fernández CM; Masot JMG
Departamento: Estudis de Comunicació
Autor/es de la URV: Capdevila Gómez, Aranzazu Maria / Moragas Fernández, Carlota Maria
Palabras clave: Vox Twitter Spain Social media Online community Metaphor Far-right populism vox twitter style spain online community metaphor
Resumen: In April 2019, VOX, a far-right populist party, won seats for the first time in the Spanish parliament. VOX successfully used social media to participate in the electoral debate and to establish a more direct link with its followers. We investigated how the VOX online community was structured during the election campaign and to what extent the most influential profiles spread the party’s messages. We accordingly analysed two samples, one composed of tweets and retweets that used the hashtags #28A, #28Abril, and #28AbrilElecciones, and the other composed of metaphorical expressions identified in tweets by influencers. Applying social network analysis to the first sample, we studied the form and structure of the network and identified key profiles in the VOX community, i.e., influencers, builders, and bridges. Using critical metaphor analysis with the second sample, we identified the main frames used by VOX influencers to explore whether they reproduced the party’s populist discourse. We found that the VOX online community in 2019 did not only include party supporters or members but was composed of varied profiles. For this reason, the populist metaphorical framing used by the VOX leadership was only partially disseminated.
Áreas temáticas: Media studies and communication Communication Ciencias sociales
Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
Direcció de correo del autor: carlotamaria.moragas@urv.cat arantxa.capdevila@urv.cat
Identificador del autor: 0000-0003-3028-6663 0000-0003-3030-0488
Fecha de alta del registro: 2024-03-03
Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
Enlace a la fuente original: https://www.cogitatiopress.com/mediaandcommunication/article/view/5704
URL Documento de licencia: http://repositori.urv.cat/ca/proteccio-de-dades/
Referencia al articulo segun fuente origial: Media And Communication. 10 (4): 155-169
Referencia de l'ítem segons les normes APA: Capdevila A; Moragas-fernández CM; Masot JMG (2022). Far-Right Populism Online: Did VOX’s Community Reproduce the Party’s Discourse During the April 2019 Campaign?. Media And Communication, 10(4), 155-169. DOI: 10.17645/mac.v10i4.5704
DOI del artículo: 10.17645/mac.v10i4.5704
Entidad: Universitat Rovira i Virgili
Año de publicación de la revista: 2022
Tipo de publicación: Journal Publications
Repositori URV