Identifier: TDX:2620
Authors: Hernández Maskivker, Gilda Maria
Abstract:
In spite of more than thirty years of research on waiting, little is known about those who are willing to pay extra to avoid waits and those who don’t in a theme park context. This thesis examines factors that influence on the purchase decision of an express pass in a natural setting. The logit model with both internal and external factors shows a better explanatory capacity to classify individuals over other models. Variables such as visit day, how customers find out about the express pass, number of people in the party, culture, attitude toward the express pass, attitude toward waiting times, prior experiences purchasing an express pass, prior experience visiting theme parks, expectation of average waiting time, perception of waits shorter than expected and visit motivation (thrill and leisure) appear as significant variables that allow to characterize both groups. In this manner, not all consumers interpret waiting times and the systems to avoid them in the same way and, consequently, they should be addressed in different ways. Understanding how customers act allow companies to rethink priority systems and marketing strategies to manage waits.
Repositori URV