Tesis doctoralsDepartament d'Història i Història de l'Art

Las estrategias de comunicación digital de los museos en las redes sociales. Análisis de presencia y rendimiento de los museos de arte catalanes

  • Identification data

    Identifier:  TDX:2713
    Authors:  Satta, Federica
    Abstract:
    This doctoral thesis aims to understand how Catalan art museums can take advantage of social networks to promote, capture and retain new public, exponentially amplifying their working range. Exploring how the new digital media and social networks have profoundly influenced contemporary society, the first part of this research focused on the use of social platforms by international and Spanish museums, representing a wide range of actual examples of communication strategies. In addition, the present work made an attempt to overcome the scarcity of studies and analysis on the subject, promoting insights on social networks and museums, providing an up-to-date analysis of the strategies, the presence and performance of Catalan art museums in social networks. Finally, in order to provide a roadmap institutions can refer to when it comes to launching their own action in social media, this study highlight the most prominent communication strategies built on social networks.
  • Others:

    Publisher: Universitat Rovira i Virgili
    Date: 2018-09-28, 2018-01-26T10:27:47Z, 2018-01-26T10:27:47Z
    Identifier: http://hdl.handle.net/10803/461054
    Departament/Institute: Departament d'Història i Història de l'Art, Universitat Rovira i Virgili.
    Language: spa
    Author: Satta, Federica
    Director: true, Salcedo Miliani, Antonio, Fiz Fernández, Ignacio, true, fsatta@hotmail.com
    Source: TDX (Tesis Doctorals en Xarxa)
    Format: application/pdf, application/pdf, 289 p.
  • Keywords:

    Communication strategies
    museums of art
    Social Networks
    Estrategia de comunicación
    Museos de arte
    Redes Sociales
    Estratègies de comunicació
    Museus d'art
    Xarses Socials
    Arts i Humanitats
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