Treballs Fi de GrauFilologies Romàniques

Sociolinguistic variation in advertising

  • Identification data

    Identifier:  TFG:1539
    Authors:  Morales Sánchez, Damián
    Abstract:
    This research analyzes the sociolinguistics adequacy in advertisements. The analysis aims to observe how far advertising reflects the covariation phenomena manifested in the different linguistic levels from the conjunction of certains social and contextual variables. The research aims, somehow, to make it clear that sociolinguistics adequacy in ads can increase the effectiveness of advertising communication. We present a qualitative study of a corpus formed by a total of 60 television commercials, selected taking into consideration age and gender of the speaker as the product or service publicized. On the basis of the results obtained, advertising communication reflects both the genderlect and agelect variation. Also, we've observed differences in style and therefore advertising includes the diaphasic variation. However, we perceive the tansmission of sociolinguistic stereotypes that encourage creation and difussion of certain sociocultural roles.
  • Others:

    Education area(s): Llengua i Literatura Hispàniques
    Department: Filologies Romàniques
    Entity: Universitat Rovira i Virgili (URV)
    Confidenciality: No
    Subject: Llenguatge publicitari
    Project director: Jiménez López, M. Dolores
    Work's public defense date: 2016-06-20
    Creation date in repository: 2018-04-16
    Language: Castellà
    Academic year: 2015-2016
    Student: Morales Sánchez, Damián
  • Keywords:

    sociolinguistics
    variation
    advertising
    Philology
  • Documents:

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