Treballs Fi de GrauGestió d'Empreses

The magic of musical genres in perfume Advertisements

  • Identification data

    Identifier:  TFG:2037
    Handle: https://hdl.handle.net/20.500.11797/TFG2037
    Authors:  Pardillos Puertolas, Gisela
    Abstract:
    The perfume ads are one of the hallmarks of the Christmas eras. The range of musical genres that can be used in this kind of ads is very diverse. It is for this reason that in this TFG you want to respond to which musical genres are preferred for the respondents. It is also intended to link certain feelings to these genres. The purpose is to establish a tendency to allow in subsequent campaigns, to choose the best genre to advertise a perfume commercial.

  • Others:

    Education area(s): Administració i Direcció d'Empreses
    Department: Gestió d'Empreses
    Entity: Universitat Rovira i Virgili (URV)
    Confidenciality: No
    TFG credits: 6
    Subject: Neuromàrqueting
    Project director: Barrullas Bonet, Judit
    Work's public defense date: 2019-06-26
    Creation date in repository: 2019-07-11
    Language: Català
    Academic year: 2018-2019
    Student: Pardillos Puertolas, Gisela

  • Keywords:

    Auditive Marketing
    Perception
    Economic and business sciences

  • Documents:

    Memòria

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