Sypply and demand of toilet paper in Spain

Identifier:  TFG:2285

Handle: https://hdl.handle.net/20.500.11797/TFG2285

Authors:  Bonillo Alcaina, Isaac

Abstract:
In this study we carry out a very exhaustive analysis of the supply and demand of the Spanish market of great consumption of the year 2016 in a product of essential necessity such as the hygienic paper. The offer is studied through 103 hygienic and demand through a questionnaire conducted to more than 600 people and crossing data with other reports to be able to know the priorities of the consumers of the same year. The most innovative part of this work is that for the first time a study of the hygiene softness has been carried out and a positioning map has been created so that manufacturers can know their situation in the market.