Music fans as consumers

Identifier:  TFG:2773

Handle: https://hdl.handle.net/20.500.11797/TFG2773

Authors:  Mingorance Murcia, Noelia

Abstract:
TITLE: Musical fans as consumers. ABSTRACT: In times with consumer profiles as diverse as the current one, there is a need to know the psychological aspects that lead them to act. Music is the perfect ally of connection between people and, it is already a reality that artists can modify shopping behaviors beyond commercials. We are talking about a community of fans, which includes followers who take the celebrities as models, making marketers’ labor way easier, so they take advantage of the fan phenomenon to attract them to brands. KEY WORDS: musical consumer, music marketing, online marketing, fan community