Influencers on Instagram: their influence on youth fashion

Identifier:  TFG:2810

Handle: https://hdl.handle.net/20.500.11797/TFG2810

Authors:  Baquero Amores, Jennifer

Abstract:
This research project aims to study how influencer marketing on Instagram works in the fashion sector. One of the tools used to carry out digital marketing strategies are social networks. These allow users to connect with different brands directly or indirectly. Instagram is one of the social networks where brands collaborate with influencers, and therefore this platform will be studied in depth. An interview has been conducted to understand the perspective of an influencer, and a survey to understand the population’s opinion regarding influencers and fashion.