DNZTRACKERS, How to create an artistic brand on Instagram

Identifier:  TFG:2903

Handle: https://hdl.handle.net/20.500.11797/TFG2903

Authors:  Marcos Moreno, Sergio

Abstract:
DNZTRACKERS is a personal brand that we have created for the elaboration of an end-of-the-line marketing degree work to study the development of a brand within a social network, for this we study different artists, all within the hip-hop culture, to analyze how they have developed their brand online and what results they have obtained. To introduce the work we analyzed a series of concepts such as artist or Instagram, the social platform where we would develop our work. We use concepts that we have learned from the subjects as marketing principles to elaborate this work, as well as the daily use of the social network and the knowledge we have of dance as remaining. The situation of a global pandemic has forced us to adapt and correct some patterns of work and study, as well as to incorporate some sections that we thought were appropriate.