Greencut Digital Marketing Plan

Identifier:  TFG:6330

Handle: https://hdl.handle.net/20.500.11797/TFG6330

Authors:  Solanes Balta, Berta

Abstract:
This study aims to create a marketing plan for Greencut, which can be used in a real way and which serves to follow a useful strategy for the company. This brand is a specialist in garden and DIY machinery and only operates in the world of e-commerce. In order to be able to execute this marketing plan, first a stage more theory has been developed to understand what exactly is a marketing plan and how it has been adapted in the online world. On the other hand, the current situation of the brand has been analysed, focusing both on the internal and external situation of the brand. In order to be able to understand the internal situation, some relevant aspects in the world of marketing have been studied such as, for example, the positioning, the target and the values among others. Regarding the external part, I have analyzed the market, the competition and other relevant aspects. Apart from the creation of a marketing plan, a practical part focused on the brand's own website has also been made. This practice has been based on doing several A/B tests to try to increase the number of visits and sales in e-commerce.