FustMadWood Marketing Plan. Development of a new business line based on the creation of educational wooden games using the circular economy.

Identifier:  TFG:6332

Handle: https://hdl.handle.net/20.500.11797/TFG6332

Authors:  Sarlé Marrades, Carla

Abstract:
This work aims to develop a marketing plan for the FustMadWood brand. This has started a new line of business, using wood scraps to make games for children. The main objective is to increase brand awareness, to achieve this three strategies will be developed: the creation of new products, the development of a communication strategy to increase brand awareness and the realization of a strategy of distribution to expand current points of sale. In total, eight actions are carried out in order to achieve the established objectives.