APS: Cooperative of Falset-Marçà: Digital marketing plan about wine tourism

Identifier:  TFG:6547

Handle: https://hdl.handle.net/20.500.11797/TFG6547

Authors:  Company López, Gerard

Abstract:
The next project has been done with the propose of elaborate a digital marketing plan about wine tourism for the Falset i Marçà cooperative destinate mostly to the social networks. It is divided into the theorical framework, the company introduction and finally the practical framework. In the theoretical framework it has been done a research into the concept of digital marketing followed by the main functions and the benefits it provides. Next, it has been determined a structure thanks to research into books written by authors specialized in the theme and have helped to complete the practical application. The company introduction describes her history and the importance that belongs to the Falset i Marçà town council and the products that offer. In the practical framework, it has been done a study of the environment through a PESTEL analysis and moreover of the competition, that has helped to extract a DAFO matrix in which we could establish the marketing objectives. Through the objectives, we have been defined marketing strategies, which we have developed with a set of measures that will be responsible for reach to the purposes.