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Digital Marketing Strategies in TikTok: Success cases, Duolingo and Ryanair

  • Identification data

    Identifier:  TFG:7593
    Handle: https://hdl.handle.net/20.500.11797/TFG7593
    Authors:  Perea Ruiz, Rosario
    Abstract:
    This study performs a detailed analysis of Duolingo and Ryanair's advertising strategies on TikTok, comparing them with their performance on X and Instagram. Through the analysis of user engagement, it identifies which types of content achieve higher interaction and evaluates the effectiveness of these strategies. The goal is to understand emerging trends in digital marketing and how companies can optimize their approaches to maximize engagement. The results will provide insight into the specifics of successful marketing on TikTok compared to other social networks.

  • Others:

    Access rights: info:eu-repo/semantics/openAccess
    Education area(s): Administració i Direcció d'Empreses
    Department: Gestió d'Empreses
    Entity: Universitat Rovira i Virgili (URV)
    Confidenciality: No
    Subject: Màrqueting digital
    Project director: Papaoikonomou, Eleni
    Work's public defense date: 2024-06-26
    Creation date in repository: 2024-09-19
    Language: spa
    Academic year: 2023-2024
    Student: Perea Ruiz, Rosario

  • Keywords:

    Advertising
    Social Media
    Economic and business sciences

  • Documents:

    Memòria

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