Treballs Fi de GrauGestió d'Empreses

Podcast as a marketing tool: la Llotja

  • Identification data

    Identifier:  TFG:7599
    Handle: https://hdl.handle.net/20.500.11797/TFG7599
    Authors:  Mazzone Shimazu, Maria Fernanda
    Abstract:
    In a digitized world where marketing and its trends are constantly evolving, the companies need to adapt to technological and social changes. One of the most prominent emerging communication trends today is Podcasting. Companies have been able to take advantage of the Branded Podcast as a digital marketing tool, which brings visibility and added value to the brand. This project reflects the creation of La Llotja, an RPL Invest Podcast, dedicated to promoting local entrepreneurship, discussing economic and business topics.

  • Others:

    Access rights: info:eu-repo/semantics/openAccess
    Education area(s): Administració i Direcció d'Empreses
    Department: Gestió d'Empreses
    Entity: Universitat Rovira i Virgili (URV)
    Confidenciality: No
    Subject: Màrqueting digital
    Project director: Pàmies Pallisé, Maria del Mar
    Work's public defense date: 2024-06-26
    Creation date in repository: 2024-09-19
    Language: cat
    Academic year: 2023-2024
    Student: Mazzone Shimazu, Maria Fernanda

  • Keywords:

    Digital Marketing
    Economic and business sciences

  • Documents:

    Memòria

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