Treballs Fi de GrauGestió d'Empreses

Board games. Analysis ot the customer's preference and design a new game- Trunco

  • Identification data

    Identifier:  TFG:809
    Handle: https://hdl.handle.net/20.500.11797/TFG809
    Authors:  Galiana Blanch, Björn
    Abstract:
    Board games are a broad and growing global market. This work includes a history of these types of games and an analysis of the customer’s preference with an online and paper survey to which 226 people responded and two players and a game creator have been interviewed. The ultimate goal was to develop an idea for a board game based on the customer analysis and to gather comprehensive information about the target market.

  • Others:

    Education area(s): Administració i Direcció d'Empreses
    Department: Gestió d'Empreses
    Entity: Universitat Rovira i Virgili (URV)
    Confidenciality: No
    TFG credits: 6
    Subject: Jocs de taula
    Project director: Caubet Espuny, Clàudia
    Work's public defense date: 2016-06-27
    Creation date in repository: 2016-07-21
    Language: Català
    Academic year: 2015-2016
    Student: Galiana Blanch, Björn

  • Keywords:

    Board game. Customer's analysis. Product research.
    Economic and business sciences

  • Documents:

    Memòria

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