Design of strategic lines of influencer marketing for the food sector B2B

Identifier:  TFG:9156

Handle: https://hdl.handle.net/20.500.11797/TFG9156

Authors:  Rey Bravo, Alba

Abstract:
This TFG analyzes the application of influencer marketing in the B2B sector, specifically in the food sector, through the meat brand Behiki and its collaborations. The theoretical framework combines concepts from influencer marketing and the industrial sector, investigating different marketing strategies and how they change to adapt to the B2B sector and how social networks can improve brand perception, and improve relationships between the company and the customer. The practical part analyzes Behiki's collaborations with different restaurants and how the impact varies depending on the number of followers.