Corporate Social Responsibility and Sustainability in Tourism: The Opportunities and Challenges of implementing a Sustainability Concept and the TourCert CSR Certification at Tour Operators in Germany

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

Title in different languages: Responsabilitat social corporativa i sostenibilitat en el turisme: Les oportunitats i els reptes d'implementar un concepte de sostenibilitat i la certificació de RSC TourCert als operadors turístics a Alemanya

Abstract: This Master´s Thesis aims to find out about the opportunities and challenges of implementing a sustainability concept, as well as CSR certifications at tour operators. Based on the findings of the theoretical part about Corporate Social Responsibility, as well as sustainability in general and in relation to tourism, a sustainability concept is developed in various steps. The empirical part of this Master´s Thesis sheds a light on the chances and challenges of incorporating sustainability and being certified with the TourCert CSR certification from the perspective of tour operators, who are already certified.

Subject: Turisme

Academic year: 2021-2022

Language: en

Work's public defense date: 2022-01-27

Subject areas: Tourism and leisure

Student: Laukenmann, Janna-Marie

Department: Economia

Creation date in repository: 2022-07-25

TFM credits: 12

Keywords: Corporate Social Responsibility, sustainable tourism, tour operators

Title in original language: Corporate Social Responsibility and Sustainability in Tourism: The Opportunities and Challenges of implementing a Sustainability Concept and the TourCert CSR Certification at Tour Operators in Germany

Access Rights: info:eu-repo/semantics/openAccess

Project director: García Álvarez, Dr. María Ercilia