Corporate Social Responsibility and Sustainability in Tourism: The Opportunities and Challenges of implementing a Sustainability Concept and the TourCert CSR Certification at Tour Operators in Germany

Identifier:  TFM:1092

Handle: https://hdl.handle.net/20.500.11797/TFM1092

Authors:  Laukenmann, Janna-Marie

Abstract:
This Master´s Thesis aims to find out about the opportunities and challenges of implementing a sustainability concept, as well as CSR certifications at tour operators. Based on the findings of the theoretical part about Corporate Social Responsibility, as well as sustainability in general and in relation to tourism, a sustainability concept is developed in various steps. The empirical part of this Master´s Thesis sheds a light on the chances and challenges of incorporating sustainability and being certified with the TourCert CSR certification from the perspective of tour operators, who are already certified.