Internationalization plan for a software company: N10 Software

Identifier:  TFM:1798

Handle: https://hdl.handle.net/20.500.11797/TFM1798

Authors:  Santín Piñol, Paula

Abstract:
This internationalization plan analyses the expansion of N10 Software, a Spanish software company specializing in customized ERP solutions, into the European markets of France, Germany, and the Netherlands. First, an overview of the software industry has been provided, highlighting the growing demand for digital transformation and customized software solutions in recent years and the upward trend in subsequent years. The project then analyzes the political, economic, social, and technological aspects of each target country. It considers factors like political stability, innovation policies, regulatory environments, and economic indicators such as GDP growth and labor market conditions to find opportunities and challenges for entering these markets.