Treballs Fi de MàsterGestió d'Empreses

Study of Coffee Exporting Companies in Honduras

  • Identification data

    Identifier:  TFM:1851
    Authors:  Gomez Hernandez, Valerie
    Abstract:
    The path towards internationalization presents numerous challenges and opportunities that this study aims to explore in depth. Therefore, the objective of this final work is to understand the internationalization process, what are the success factors, the challenges, theories, models and processes that companies follow, for this a qualitative methodology was addressed where in-depth interviews were carried out. and surveys of exporting companies, this allowed us to explore strategic decision-making and experiences when exporting. This study will provide us with a more detailed understanding of the processes that companies apply in Honduras.
  • Others:

    Entity: Universitat Rovira i Virgili (URV)
    Confidenciality: No
    Student: Gomez Hernandez, Valerie
    Education area(s): Direcció d'Empreses
    Department: Gestió d'Empreses
    Creation date in repository: 2024-12-10
    Subject: Màrqueting internacional
    Academic year: 2023-2024
    Work's public defense date: 2024-09-10
    Access Rights: info:eu-repo/semantics/openAccess
    Project director: Niñerola Monserrat, Angels
  • Keywords:

    Internationalization
    Export
    Coffee
    Economic and business sciences
  • Documents:

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