Accessible Tourism in Spain: Communication on Official Websites and Social Media

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

Title in different languages: Accessible Tourism in Spain: Communication on Official Websites and Social Media

Abstract: This study explores how accessible tourism is communicated in Spain, a global leader in tourism, focusing on the national tourism website and its social media, along with a case study of three cities. Results reveal a disconnect between accessibility efforts and how they are presented online. Many destinations lack consistency across platforms and often focus only on physical disabilities, overlooking intellectual and sensory ones. The findings highlight the need for greater awareness and unified communication. Promoting inclusivity in tourism requires joint efforts across the sector because, above all, everyone deserves to feel welcome, valued, and free to explore.

Subject: Turisme

Academic year: 2024-2025

Language: en

Work's public defense date: 2025-06-19

Subject areas: Tourism and leisure

Student: del Mar Gómez, Lara

Department: Geografia

Creation date in repository: 2025-07-02

TFM credits: 12

Keywords: Accessible Tourism, Tourism Destination, Social Media

Title in original language: Accessible Tourism in Spain: Communication on Official Websites and Social Media

Access Rights: info:eu-repo/semantics/openAccess

Project director: Rabassa Figueras, Noemi