A sustainable marketing plan for Prague: Using smart solutions to advance destination management

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

APS: No

Title in different languages: A sustainable marketing plan for Prague: Using smart solutions to advance destination management

Abstract: This master’s thesis focuses on developing a sustainable marketing plan for the city of Prague, aiming to improve destination management through smart solutions. It analyzes current tourism challenges, sustainability principles, and proposes territorial diversification strategies. The work combines theoretical frameworks with practical recommendations to help balance the economic benefits of tourism with the preservation of the urban environment.

Subject: Turisme

Academic year: 2024-2025

Language: en

Work's public defense date: 2025-09-15

Subject areas: Tourism and leisure

Student: Sýkorová, Kateřina

Department: Geografia

Creation date in repository: 2025-09-23

TFM credits: 12

Keywords: Sustainable tourism, destination management, marketing plan

Persistent identifier: 2065

Title in original language: A sustainable marketing plan for Prague: Using smart solutions to advance destination management

Access Rights: info:eu-repo/semantics/openAccess

Project director: Perez Laborda, Alejandro