A sustainable marketing plan for Prague: Using smart solutions to advance destination management

Persistent identifier: 2065

Keywords: Turismo sostenible, Gestión de destinos, Plan de marketing; Sustainable tourism, destination management, marketing plan; Turisme sostenible, Gestió de destinacions, Pla de màrqueting

Title in different languages: Un plan de marketing sostenible para Praga: Utilizar soluciones inteligentes para avanzar en la gestión del destino; A sustainable marketing plan for Prague: Using smart solutions to advance destination management; Un pla de màrqueting sostenible per a Praga: Utilitzar solucions intel·ligents per avançar en la gestió de destinacions

Subject areas: Turismo y ocio; Tourism and leisure; Turisme i oci

Confidenciality: No

Academic year: 2024-2025

Student: Kateřina Sýkorová

APS: No

Department: Economics

Access Rights: info:eu-repo/semantics/openAccess

Work's public defense date: 15/09/2025

TFM credits: 12

Project director: Perez Laborda Alejandro

Abstract: This master’s thesis focuses on developing a sustainable marketing plan for the city of Prague, aiming to improve destination management through smart solutions. It analyzes current tourism challenges, sustainability principles, and proposes territorial diversification strategies. The work combines theoretical frameworks with practical recommendations to help balance the economic benefits of tourism with the preservation of the urban environment.

Subject: Turisme

Entity: Universitat Rovira i Virgili (URV)

Language: en

Education area(s): Gestió de Destinacions Turístiques

Title in original language: A sustainable marketing plan for Prague: Using smart solutions to advance destination management

Creation date in repository: 23/09/2025