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A sustainable marketing plan for Prague: Using smart solutions to advance destination management

  • Identification data

    Identifier:  TFM:2065
    Handle: https://hdl.handle.net/20.500.11797/TFM2065
    Authors:  Sýkorová, Kateřina
    Abstract:
    This master’s thesis focuses on developing a sustainable marketing plan for the city of Prague, aiming to improve destination management through smart solutions. It analyzes current tourism challenges, sustainability principles, and proposes territorial diversification strategies. The work combines theoretical frameworks with practical recommendations to help balance the economic benefits of tourism with the preservation of the urban environment.

  • Others:

    Entity: Universitat Rovira i Virgili (URV)
    Confidenciality: No
    Education area(s): Gestió de Destinacions Turístiques
    APS: No
    Subject: Turisme
    Academic year: 2024-2025
    Work's public defense date: 2025-09-15
    Student: Sýkorová, Kateřina
    Department: Geografia
    Creation date in repository: 2025-09-23
    TFM credits: 12
    Persistent identifier: 2065
    Access Rights: info:eu-repo/semantics/openAccess
    Project director: Perez Laborda, Alejandro

  • Keywords:

    Sustainable tourism
    destination management
    marketing plan
    Tourism and leisure

  • Documents:

    Memòria

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