Un plan de marketing sostenible para Praga: Utilizar soluciones inteligentes para avanzar en la gestión del destino

Identificador:  TFM:2065

Handle: https://hdl.handle.net/20.500.11797/TFM2065

Autores:  Sýkorová, Kateřina

Resumen:
This master’s thesis focuses on developing a sustainable marketing plan for the city of Prague, aiming to improve destination management through smart solutions. It analyzes current tourism challenges, sustainability principles, and proposes territorial diversification strategies. The work combines theoretical frameworks with practical recommendations to help balance the economic benefits of tourism with the preservation of the urban environment.