From Screen to Destination: The Influence of Film and Television in Shaping Tourism Intentions Among Millennials and Generation Z

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

APS: No

Title in different languages: From Screen to Destination: The Influence of Film and Television in Shaping Tourism Intentions Among Millennials and Generation Z

Abstract: This study examines how film and television influence tourism intentions among Millennials and Generation Z. Focusing on emotional connection, visual appeal, and media exposure, it explores concepts such as the tourist gaze, place attachment, and push–pull motivation. A survey of 163 respondents from Sweden, Spain, and other countries revealed that one-third had visited one. Results showed visual appeal as the strongest motivator for wanting to visit a filming location, followed by emotional ties to storylines and characters. Results confirm that screen media can shape tourism demand, providing valuable insights for destination marketing strategies.

Subject: Turisme

Academic year: 2024-2025

Language: en

Work's public defense date: 2025-09-15

Subject areas: Tourism and leisure

Student: Klermyr, Emelie

Department: Geografia

Creation date in repository: 2025-09-23

TFM credits: 12

Keywords: Film tourism; Millennials; Generation Z;

Persistent identifier: 2068

Title in original language: From Screen to Destination: The Influence of Film and Television in Shaping Tourism Intentions Among Millennials and Generation Z

Access Rights: info:eu-repo/semantics/openAccess

Project director: Font Barnet, Alba