Persistent identifier: 2068
Keywords: Turismo cinematográfico; Millennials; Generación Z;; Film tourism; Millennials; Generation Z;; Turisme cinematogràfic; Millennials; Generació Z;
Title in different languages: De la pantalla al destino: la influencia del cine y la televisión en la formación de las intenciones turísticas entre Millennials y la Generación Z; From Screen to Destination: The Influence of Film and Television in Shaping Tourism Intentions Among Millennials and Generation Z; De la pantalla a la destinació: la influència del cinema i la televisió en la configuració de les intencions turístiques entre Millennials i la Generació Z
Subject areas: Turismo y ocio; Tourism and leisure; Turisme i oci
Confidenciality: No
Academic year: 2024-2025
Student: Emelie Klermyr
APS: No
Department: Turisme i oci
Access Rights: info:eu-repo/semantics/openAccess
Work's public defense date: 15/09/2025
TFM credits: 12
Project director: Alba Font Barnet
Abstract: This study examines how film and television influence tourism intentions among Millennials and Generation Z. Focusing on emotional connection, visual appeal, and media exposure, it explores concepts such as the tourist gaze, place attachment, and push–pull motivation. A survey of 163 respondents from Sweden, Spain, and other countries revealed that one-third had visited one. Results showed visual appeal as the strongest motivator for wanting to visit a filming location, followed by emotional ties to storylines and characters. Results confirm that screen media can shape tourism demand, providing valuable insights for destination marketing strategies.
Subject: Turisme
Entity: Universitat Rovira i Virgili (URV)
Language: en
Education area(s): Gestió de Destinacions Turístiques
Title in original language: From Screen to Destination: The Influence of Film and Television in Shaping Tourism Intentions Among Millennials and Generation Z
Creation date in repository: 23/09/2025
Repositori URV