From Screen to Destination: The Influence of Film and Television in Shaping Tourism Intentions Among Millennials and Generation Z

Entidad: Universitat Rovira i Virgili (URV)

Confidencialidad: No

Enseñanza(s): Gestió de Destinacions Turístiques

APS: No

Título en diferentes idiomas: De la pantalla al destino: la influencia del cine y la televisión en la formación de las intenciones turísticas entre Millennials y la Generación Z

Resumen: This study examines how film and television influence tourism intentions among Millennials and Generation Z. Focusing on emotional connection, visual appeal, and media exposure, it explores concepts such as the tourist gaze, place attachment, and push–pull motivation. A survey of 163 respondents from Sweden, Spain, and other countries revealed that one-third had visited one. Results showed visual appeal as the strongest motivator for wanting to visit a filming location, followed by emotional ties to storylines and characters. Results confirm that screen media can shape tourism demand, providing valuable insights for destination marketing strategies.

Materia: Turisme

Curso académico: 2024-2025

Idioma: en

Fecha de la defensa del trabajo: 2025-09-15

Áreas temàticas: Turismo y ocio

Estudiante: Klermyr, Emelie

Departamento: Geografia

Fecha de alta en el repositorio: 2025-09-23

Creditos del TFM: 12

Palabras clave: Turismo cinematográfico; Millennials; Generación Z;

Identificador persistente: 2068

Título en la lengua original: From Screen to Destination: The Influence of Film and Television in Shaping Tourism Intentions Among Millennials and Generation Z

Derechos de Accesso: info:eu-repo/semantics/openAccess

Director del proyecto: Font Barnet, Alba