Entity: Universitat Rovira i Virgili (URV)
Confidenciality: No
Education area(s): Mercats Internacionals
Title in different languages: The Internationalization of Freshly Cosmetics in China
Abstract: This thesis explores Freshly Cosmetics’ potential entry into the Chinese market. It analyzes the company’s sustainable model, competitive strengths, and alignment with the growing demand for natural skincare in China. Despite regulatory and competitive challenges, the study identifies strategic opportunities for market entry and growth. Practical recommendations are provided to support Freshly’s international expansion while contributing to research on global strategies in the cosmetics industry.
Subject: Empreses--Creixement
Academic year: 2024-2025
Language: en
Work's public defense date: 2025-06-19
Subject areas: Economic and business sciences
Student: Zeng. Ling
Department: Economia
Creation date in repository: 2026-02-11
Keywords: internationalization, Freshly Cosmetics, China
Title in original language: The Internationalization of Freshly Cosmetics in China
Access Rights: info:eu-repo/semantics/openAccess
Project director: Soldevila Lafon, Maria Victòria
Repositori URV