The Internationalization of Freshly Cosmetics in China

Identifier:  TFM:2285

Handle: https://hdl.handle.net/20.500.11797/TFM2285

Authors:  Zeng. Ling

Abstract:
This thesis explores Freshly Cosmetics’ potential entry into the Chinese market. It analyzes the company’s sustainable model, competitive strengths, and alignment with the growing demand for natural skincare in China. Despite regulatory and competitive challenges, the study identifies strategic opportunities for market entry and growth. Practical recommendations are provided to support Freshly’s international expansion while contributing to research on global strategies in the cosmetics industry.