Treballs Fi de MàsterEconomia

The Internationalization of Freshly Cosmetics in China

  • Identification data

    Identifier:  TFM:2285
    Authors:  Zeng. Ling
    Abstract:
    This thesis explores Freshly Cosmetics’ potential entry into the Chinese market. It analyzes the company’s sustainable model, competitive strengths, and alignment with the growing demand for natural skincare in China. Despite regulatory and competitive challenges, the study identifies strategic opportunities for market entry and growth. Practical recommendations are provided to support Freshly’s international expansion while contributing to research on global strategies in the cosmetics industry.
  • Others:

    Entity: Universitat Rovira i Virgili (URV)
    Confidenciality: No
    Student: Zeng. Ling
    Education area(s): Mercats Internacionals
    Department: Economia
    Creation date in repository: 2026-02-11
    Subject: Empreses--Creixement
    Academic year: 2024-2025
    Work's public defense date: 2025-06-19
    Access Rights: info:eu-repo/semantics/openAccess
    Project director: Soldevila Lafon, Maria Victòria
  • Keywords:

    internationalization
    China
    Economic and business sciences
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