Autor segons l'article: Marine-Roig, Estela Anton Clave, Salvador
Departament: Geografia
Autor/s de la URV: Anton Clavé, Salvador / MARINÉ ROIG, ESTELA
Paraules clau: Travel review Travel blogs Travel blog Spatial indexes Online travel reviews Multiscalar destination Destination image specialisation Catalonia
Resum: The aim of this paper is to study the perceived image specialisation of multiscalar tourism destinations as reflected in tourists' online user-generated content (UGC). For this purpose, perceived image and place specialisation among subregional brands within a regional destination are studied in the case of Catalonia. The analysis consists of a computerised quantitative content analysis based on keyword counts, aggregated into attraction factor categories, of more than 128,000 travel blog and review entries. First, the density of each attraction factor is analysed for each subregional brand. Second, spatial coefficients are applied to further ascertain the relative specialisation of each subregional brand. Results show strong perceived specialisation between subregional brands within Catalonia as a multiscalar destination and highlight the role of each one in the building of the image of Catalonia as a whole
Grup de recerca: GRATET. Anàlisi Territorial i Estudis Turístics
Àrees temàtiques: Tourism, leisure and hospitality management Strategy and management Marketing Management Hospitality, leisure, sport & tourism Ciencias sociales Business and management Business and international management
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 2212571X
Adreça de correu electrònic de l'autor: salvador.anton@urv.cat salvador.anton@urv.cat
Identificador de l'autor: 0000-0001-9818-2778 0000-0001-9818-2778
Data d'alta del registre: 2024-09-07
Versió de l'article dipositat: info:eu-repo/semantics/submittedVersion
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
Referència a l'article segons font original: Journal Of Destination Marketing & Management. 5 (3): 202-213
Referència de l'ítem segons les normes APA: Marine-Roig, Estela Anton Clave, Salvador (2016). Perceived image specialisation in multiscalar tourism destinations. Journal Of Destination Marketing & Management, 5(3), 202-213. DOI: 10.1016/j.jdmm.2015.12.007
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2016
Tipus de publicació: Journal Publications
Repositori URV