Author, as appears in the article.: Marine-Roig, Estela Anton Clave, Salvador
Department: Geografia
URV's Author/s: Anton Clavé, Salvador / MARINÉ ROIG, ESTELA
Keywords: Travel review Travel blogs Travel blog Spatial indexes Online travel reviews Multiscalar destination Destination image specialisation Catalonia
Abstract: The aim of this paper is to study the perceived image specialisation of multiscalar tourism destinations as reflected in tourists' online user-generated content (UGC). For this purpose, perceived image and place specialisation among subregional brands within a regional destination are studied in the case of Catalonia. The analysis consists of a computerised quantitative content analysis based on keyword counts, aggregated into attraction factor categories, of more than 128,000 travel blog and review entries. First, the density of each attraction factor is analysed for each subregional brand. Second, spatial coefficients are applied to further ascertain the relative specialisation of each subregional brand. Results show strong perceived specialisation between subregional brands within Catalonia as a multiscalar destination and highlight the role of each one in the building of the image of Catalonia as a whole
Research group: GRATET. Anàlisi Territorial i Estudis Turístics
Thematic Areas: Tourism, leisure and hospitality management Strategy and management Marketing Management Hospitality, leisure, sport & tourism Ciencias sociales Business and management Business and international management
licence for use: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 2212571X
Author's mail: salvador.anton@urv.cat salvador.anton@urv.cat
Author identifier: 0000-0001-9818-2778 0000-0001-9818-2778
Record's date: 2024-09-07
Papper version: info:eu-repo/semantics/submittedVersion
Link to the original source: https://www.sciencedirect.com/science/article/pii/S2212571X1500075X?via%3Dihub
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Papper original source: Journal Of Destination Marketing & Management. 5 (3): 202-213
APA: Marine-Roig, Estela Anton Clave, Salvador (2016). Perceived image specialisation in multiscalar tourism destinations. Journal Of Destination Marketing & Management, 5(3), 202-213. DOI: 10.1016/j.jdmm.2015.12.007
Article's DOI: 10.1016/j.jdmm.2015.12.007
Entity: Universitat Rovira i Virgili
Journal publication year: 2016
Publication Type: Journal Publications
Repositori URV