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The experience of Melia Hotels International in China: A case of internationalisation of a Spanish hotel group

  • Dades identificatives

    Identificador: imarina:5129511
    Handle: https://hdl.handle.net/20.500.11797/imarina5129511
    Autors:
    Ninerola, AngelsCampa-Planas, FernandoHernandez-Lara, Ana-BeatrizSanchez-Rebull, Maria-Victoria
    Resum:
    © 2016 Varna University of Management. All rights reserved. The aim of this work is to identify the key success factors of a Spanish investment in a country with such profound cultural differences, as it is China, through the experience of Meliá Hotels International Group, one of the biggest hotel chains in the Spanish and international tourism sector. Two interviews were held with the group’s Vice-president of Development. The first was after the opening of the group’s first hotel in China in 2012, and the second two years later, because of the changes that the group had experienced in China. As a result, nine success factors and three entry barriers were identified.

  • Altres:

    Autor segons l'article: Ninerola, Angels; Campa-Planas, Fernando; Hernandez-Lara, Ana-Beatriz; Sanchez-Rebull, Maria-Victoria;
    Departament: Gestió d'Empreses
    Autor/s de la URV: Campa Planas, Fernando / Hernandez Lara, Ana Beatriz / Niñerola Monserrat, Angels / Sánchez Rebull, María Victoria
    Paraules clau: Tourism sector Key success factors Internationalisation process Foreign direct investment Chinese market Case study
    Resum: © 2016 Varna University of Management. All rights reserved. The aim of this work is to identify the key success factors of a Spanish investment in a country with such profound cultural differences, as it is China, through the experience of Meliá Hotels International Group, one of the biggest hotel chains in the Spanish and international tourism sector. Two interviews were held with the group’s Vice-president of Development. The first was after the opening of the group’s first hotel in China in 2012, and the second two years later, because of the changes that the group had experienced in China. As a result, nine success factors and three entry barriers were identified.
    Àrees temàtiques: Tourism, leisure and hospitality management Hospitality, leisure, sport & tourism Geography, planning and development Ciencias sociales Business and management
    Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
    Adreça de correu electrònic de l'autor: angels.ninerola@urv.cat anabeatriz.hernandez@urv.cat fernando.campa@urv.cat mariavictoria.sanchez@urv.cat
    Identificador de l'autor: 0000-0001-5598-1203 0000-0002-8110-9328 0000-0001-7175-6698 0000-0003-0326-5699 0000-0002-9920-4104
    Data d'alta del registre: 2023-05-21
    Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
    Referència a l'article segons font original: European Journal Of Tourism Research. 12 191-196
    Referència de l'ítem segons les normes APA: Ninerola, Angels; Campa-Planas, Fernando; Hernandez-Lara, Ana-Beatriz; Sanchez-Rebull, Maria-Victoria; (2016). The experience of Melia Hotels International in China: A case of internationalisation of a Spanish hotel group. European Journal Of Tourism Research, 12(), 191-196
    URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
    Entitat: Universitat Rovira i Virgili
    Any de publicació de la revista: 2016
    Tipus de publicació: Journal Publications

  • Paraules clau:

    Geography, Planning and Development,Hospitality, Leisure, Sport & Tourism,Tourism, Leisure and Hospitality Management
    Tourism sector
    Key success factors
    Internationalisation process
    Foreign direct investment
    Chinese market
    Case study
    Tourism, leisure and hospitality management
    Hospitality, leisure, sport & tourism
    Geography, planning and development
    Ciencias sociales
    Business and management

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