Autor segons l'article: Ninerola, Angels; Campa-Planas, Fernando; Hernandez-Lara, Ana-Beatriz; Sanchez-Rebull, Maria-Victoria;
Departament: Gestió d'Empreses
Autor/s de la URV: Campa Planas, Fernando / Hernandez Lara, Ana Beatriz / Niñerola Monserrat, Angels / Sánchez Rebull, María Victoria
Paraules clau: Tourism sector Key success factors Internationalisation process Foreign direct investment Chinese market Case study
Resum: © 2016 Varna University of Management. All rights reserved. The aim of this work is to identify the key success factors of a Spanish investment in a country with such profound cultural differences, as it is China, through the experience of Meliá Hotels International Group, one of the biggest hotel chains in the Spanish and international tourism sector. Two interviews were held with the group’s Vice-president of Development. The first was after the opening of the group’s first hotel in China in 2012, and the second two years later, because of the changes that the group had experienced in China. As a result, nine success factors and three entry barriers were identified.
Àrees temàtiques: Tourism, leisure and hospitality management Hospitality, leisure, sport & tourism Geography, planning and development Ciencias sociales Business and management
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
Adreça de correu electrònic de l'autor: angels.ninerola@urv.cat anabeatriz.hernandez@urv.cat fernando.campa@urv.cat mariavictoria.sanchez@urv.cat
Identificador de l'autor: 0000-0001-5598-1203 0000-0002-8110-9328 0000-0001-7175-6698 0000-0003-0326-5699 0000-0002-9920-4104
Data d'alta del registre: 2023-05-21
Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
Enllaç font original: https://ejtr.vumk.eu/index.php/about/article/view/219?msclkid=fdc58938b01b11ecab7e607278287056
Referència a l'article segons font original: European Journal Of Tourism Research. 12 191-196
Referència de l'ítem segons les normes APA: Ninerola, Angels; Campa-Planas, Fernando; Hernandez-Lara, Ana-Beatriz; Sanchez-Rebull, Maria-Victoria; (2016). The experience of Melia Hotels International in China: A case of internationalisation of a Spanish hotel group. European Journal Of Tourism Research, 12(), 191-196
URL Document de llicència: https://repositori.urv.cat/ca/proteccio-de-dades/
DOI de l'article: 10.54055/ejtr.v12i.219
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2016
Tipus de publicació: Journal Publications
Repositori URV